Tue.Jan 28, 2020

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.

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Facebook Launches Previews of Upcoming Super Bowl Ad

Social Media Today

Facebook has released a new set of previews for its upcoming Super Bowl ad, its first major campaign tied to the Super Bowl.

Upcoming 189
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Dark Social Is NOT the Dark Web and Other Facts You Need to Know About It

agora pulse

You’ve heard the words “dark social” bandied about … but what does it really mean? Is it as mysterious as it sounds? Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139
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A Guide To Scaling Your Brand Quickly And Sustainably

The Realtime Report

A Guide to Scaling Your Brand Quickly and Sustainably. When you have a goal to make a big impact on the world , you don’t want your business to move slowly. Scaling your brand quickly is essential when you want to change the world in a positive way. You don’t just want to have quick success, though. You want to have the success that is going to last long term, and we understand that.

Brands 103
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

Social Media Today

See what methods digital marketers are using to shape their social media marketing plans and reach their goals this year.

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80% of People Prefer Facebook’s Old Logo

The Realtime Report

80% of People Prefer Facebook’s Old Logo. People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Just 20% of consumers, however, prefer the redesigned logo.

Yahoo 103

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What Gen Z is Watching Online

Likeable

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume.

YouTube 105
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Building Fandom Through Video: Lessons From Sarah Beth Yoga

WebInKnow

Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations.

Video 98
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How to get a Free Domain for your Blog like a pro?

OnlineRockersHub Marketing Blog

In the world of online property and Internet marketing, domain names and the abilities that come with them have become quite the commodity. Whether you’re a business just starting or an organization that has deep roots and established credibility, your online presence is something that cannot and should not be taken lightly. Your domain is your company’s face to the cyberspace community.

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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters. Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals.

Brands 78
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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This New Facebook Tool Reveals How You Are Being Tracked Online, Here’s How To Use It

Forbes Social Media

In the wake of multiple data breaches and scandals, Facebook has launched an eye-opening privacy tool called Off Facebook Activity. Here’s how to use it.

Tools 98
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Instagram advertising: 6 steps to successful ad campaigns

Sprout Social

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it.

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Super Bowl LIV Hack: NFL, Chiefs And 49ers Accounts Compromised

Forbes Social Media

It's Super Bowl LIV week, and hackers have already compromised accounts belonging to the NFL and 15 football teams

Team 83
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How to Create a Successful IGTV Series: Tips and Examples

Hootsuite

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018 , IGTV has a few different elements that make it stand out: Longer than Instagram stories. Regular users can upload videos that are up to 10 minutes long. Verified users can upload hour long videos.

Examples 135
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Are Condolences Really Best Shared On Social Media?

Forbes Social Media

Social media has evolved from personal communications between friends to a broadcast tool to the world. This works well when it comes to sending congratulations – such as how it was used during Sunday night's Grammy Awards. However, offering condolences via social media at times can seem wrong.

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How to Set Business Goals for 2020 (+ Achieve Them!)

Later

Setting business goals can seem daunting, especially when you want to look 10 years into the future. But you don’t need a crystal ball to get your business goals in order. You just need to commit to looking ahead and planning out what you want to achieve for your business, and for your lifestyle. We chatted with Katie Ruddell , Founder of Kokomo , a plant-based cafe chain in Vancouver on how she transformed her dreams into reality thanks to hard work, dedication, and some super savvy business go

How To 70
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Meet The Creators Of The Dude With Sign Instagram Account

Forbes Social Media

Within four months, the account grew to reach more than 4 million followers.

Meeting 92
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10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

Social Media Today

Looking to update your video content strategy in 2020? Check out this collection of stats and tips.

Video 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Technology Companies Face Hurdles In Moderating Extremist Content Online: Here’s Why

Forbes Social Media

By examining 107 cases of ‘extremism-related’ cases in the UK from 2015-2019, it is time to put forward a framework to monitor extremist content and behavior online in a way that does not involve directly banning organisations or individuals off the platforms.

Company 54
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The Top 10 Facebook Stats for 2020 [Infographic]

Social Media Today

Looking to get more out of Facebook for your social media marketing efforts in 2020? Check out these stats.

Facebook 214
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Apple’s Stunning Results Suggest The Stock Is Still Too Cheap

Forbes Social Media

Apple's stock may still have further to rise after reporting blowout results and better than expected guidance.

Apple 55
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10 Email Marketing Tips to Boost B2B Sales [Infographic]

Social Media Today

Email marketing remains a key element in any effective digital strategy, and these stats will help you formulate a more effective email marketing plan.

B2B 164
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Kobe Bryant’s Death Prompts More Facebook, Twitter Discussion Than Trump’s Impeachment

Forbes Social Media

Kobe Bryant's death prompted significantly more discussion on social media than President Donald Trump's impeachment.

Twitter 78
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Do You Know What Your Customers Really Want? [Infographic]

Social Media Today

Providing stand-out customer service, that's attuned to the evolving needs of your audience, is key to building connection with modern consumers.

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