Thu.Dec 12, 2019

Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. Searchers now see a carousel of articles at the top of the search results highlighting relevant news.

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A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform

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5 Social Media Predictions for 2020

Ignite Social Media

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed.

Instagram Begins Rolling Out Collaborative Group Stories Option

Social Media Today

Instagram is rolling out a new group Stories feature, which enables users and their friends to collaborate on a private Story

7 disruptive marketing lessons to power up 2020

Audiense

This year we have been able to participate in a few events within the sector and speak with professionals who lead innovation in companies and agencies, expanding our vision on the present and future of marketing and all the disciplines that surround it: advertising, market research, analytics, etc.

Facebook Adds New Star Wars-Themed Features to Messenger

Social Media Today

Facebook has added a new set of Star Wars-themed stickers, emojis and AR effects to celebrate the release of the latest film in the franchise

Where Are The Most Relevant Holiday Ads On Social Media

Forbes Social Media

Social media has become a major part of any brand's holiday ad campaign, and according to recent data Facebook continues to be the advertisers' go-to platform this year

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13 Demoing Strategies That Make Tech Software Compelling

Forbes Green Tech

Demoing software is not about selling a product. It's about solving a problem

Facebook Allocates $130 Million to Independent Content Oversight Board

Social Media Today

Facebook has announced the next stage in the development of its content oversight board, which will help it make decisions on what should and should not be allowed on the platform

FTC Reportedly Considers Injunction Against Facebook—And Its Stock Slides

Forbes Social Media

The agency is targeting how each of Facebook’s messaging services interact, according to the Wall Street Journal

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

Social Media Today

With the new CCPA data usage requirements coming into effect on January 1st, Facebook is advising businesses to ensure they're CCPA compliant

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Are Blog Comments Still Worthwhile … Or Are They a Waste of Time?

ProBlogger

The post Are Blog Comments Still Worthwhile … Or Are They a Waste of Time? appeared first on ProBlogger. A decade ago, new bloggers were often advised to leave comments on other blogs to start building traffic to their own blog. But is it still worth doing?

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Social Media Today

Snapchat has added a new option to its 'Swipe Up' ad CTA, with 'Swipe Up to Call' ads driving direct phone calls from the app

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#293: 5 Unexpected Ways To Rethink Your Content To Build A Loyal Audience

Amy Porterfield

I am so happy that you’re tuning into this episode because we are shaking things up and doing something different! A few months back, I spoke at Stu McLaren’s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know […]. The post #293: 5 Unexpected Ways To Rethink Your Content To Build A Loyal Audience appeared first on Amy Porterfield | Online Marketing Expert.

3 Ways to Measure Influencer Success Without Instagram "Likes"

Social Media Today

Instagram hiding likes offers the influencer marketing industry a catalyst to evolve measurement and attribution strategies to be more accurate, relevant and transparent

Peloton’s Ad Bombed. Now What?

Forbes Social Media

With the benefit of hindsight, Peloton can and should recover from the self-inflicted wounds of a painfully flawed Christmas ad. After all, Peloton does deliver a valued brand promise and generates healthy margins on expensive hardware and recurring subscription revenue

6 Social Media Predictions for 2020 [Infographic]

Social Media Today

What's coming next for social media marketing? Check out these predictions from the team at Awario

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Greta Thunberg Responds to a Diss By President Trump By Updating Her Twitter Bio. Could It Set Off A Chain Reaction For Everyone Else?

Forbes Social Media

Recently, Time named the person of the year as Greta Thunberg, the climate change activist who has been a vocal opponent to big business and the industrial complex