Fri.Nov 22, 2019

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

Headlines like this may soon be a thing of the past. September 30, 2019 will be the date that changed NCAA athletics forever. Maybe. Or Not. Who knows at this point? That’s the date California passed the Fair Pay to Play Act. California’s Senate Bill 206 made it the first state to mandate deep reforms over how college athletes are compensated for their efforts.

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Facebook's Testing a New 'Favorites' Friend Listing for Facebook Stories

Social Media Today

Facebook is testing a new option which would enable you to share your Facebook Stories with a smaller group of users.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Best Instagram Stories Filters are Hidden Right in the App

Later

Did you know that there are thousands of awesome Instagram Stories filters hidden right inside the app? . Thanks to Instagram AR creators , there’s now tons of new filters and effects that can give your Instagram Stories photos and videos an upgraded and edited look. . And with a wide-variety of tones, color grades and effects to choose from, it’s easy to pick a perfectly on-brand filter and start shooting – all without leaving the app!

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BONUS: Quadruple Your Marketing Budget Using Facebook & Instagram Ads with Rick Mulready

Amy Porterfield

What if I told you that you could double, triple, or quadruple your investment marketing dollars leading up to a launch. Before you roll your eyes, hear me out! You can do this by using smart FB and Instagram ad strategies. And yes, there is a catch. You need to follow a proven system. Anyone […]. The post BONUS: Quadruple Your Marketing Budget Using Facebook & Instagram Ads with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.

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Staying Happy and on Topic (Design) in Digital Marketing: A Case Study

agora pulse

We at Agorapulse are all about making the work lives of social media managers and digital agencies less chaotic and more fruitful. So, when our customers tell us how their workdays improved because of us, we have to share the story! . Read on to find out how Topic Design made its team and their clients happier when the digital marketing agency began using Agorapulse.

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Move It And Shake It Over To TikTok

Forbes Social Media

Advice for TikTok can be worth billions. Mat Zucker talks to a creator behind its biggest campaign to date on this fast-growing video platform.

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8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

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Social Networks And Election Campaigns: For The Moment, Best KeptApart

Forbes Social Media

The task we face as a society is to establish that it’s fine for political parties to use social networks to get their message over, as has been done traditionally through other media, but that disinformation, lies and fakery are not acceptable and will be punished through the courts.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Tools to Find Influencers on Social Media [Infographic]

Social Media Today

A key element to effective influencer marketing is finding the right influencers for your brands. These apps will help.