Tue.Nov 12, 2019

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. It’s preposterous even to suggest such things. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Google Adds Local Ad Options Ahead of the Holidays, Including Google Maps Listings

Social Media Today

Google has announced three new local ads tools ahead of the holiday rush, including Google Maps features and local pick-up listings

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Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media can be one of the biggest sources of high-quality leads. Here are some tips to get you started. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% of website traffic from organic and paid sources.). Organic social media traffic represents people who take a genuine interest in your brand and are actively considering it.

Instagram Goes After TikTok with New 'Reels' Mode

Social Media Today

Instagram is launching a new feature called 'Reels' which seeks to replicate the key elements of rising app TikTok

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. Lead Ads Distribution. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine — even preferred. In most cases, though, advertisers may be surprised that this is happening.

Facebook Adds Option to Control Your Navigation Bar Icons and Notifications

Social Media Today

Facebook is rolling out a new update which will give users more control over the shortcut links which appear on the lower navigation bar in the app

More Trending

Google is Looking to Add New Warning Indicators for Slow Loading Websites

Social Media Today

If you've been dragging your feet on improving your page load times, this might prompt you to get moving

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

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Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Social Media Today

Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users

How to analyze fan growth charts on social media

Unmetric

In this article, you are going to learn the first part of doing social media analysis. I personally think it’s the most important part of any analysis because it lays out a path to follow. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. There is some truth to that. But it’s also a myopic view. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets

Social Media Today

After calling for public input into its deepfakes policy last month, Twitter has now outlined its first take at a policy to address concerns with digital impersonation

Facebook iOS 13 ‘Bug’ Opens Your Camera While You Scroll Your Feed

Forbes Social Media

Apple iPhone users are being warned about a Facebook issue that allows the app to activate your camera as you scroll your feed. Here's what you need to know

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Pinterest Releases Gender Transition Guide to Help Other Organizations Facilitate Change

Social Media Today

Pinterest has published its internal guide to working with employees to facilitate gender transition

Personalized Videos Help Nonprofits Strengthen Relationships At Scale

Forbes Social Media

For many nonprofit employees, creating a single video represents a challenge. But for Sarah McLellan and the team at the Rowan-Cabarrus (N.C.) YMCA, 725 videos is just another day at the office

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Expands its 'Breaking News' Tags to More Regions

Social Media Today

After months of testing, Facebook has announced that it's giving publishers in more regions access to its 'Breaking News' post tags

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Have You Ever Seen A Sundog? Here’s Why They Form

Forbes Green Tech

What's that colorful light to the right of the sun in this picture? Here's an explanation

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A Guide to Starting That Task That You've Been Avoiding [Infographic]

Social Media Today

Looking to improve your productivity heading into the holiday season and the new year? Check out these tips

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Charity Auction In Connecticut Yields $45,000 With Three-Dimensional Twist

Forbes Social Media

Nonprofits often like to use digital media to demonstrate the impact of a donor’s dollars – but one Connecticut-based nonprofit used real-time 3D animation to truly bring a fundraising event to life

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Social Media Today

Facebook's latest research report looks at how consumers are adopting video streaming services, and what they're looking for from streaming providers

Disney Plus At-Launch Offerings Result In A Resounding Meh From LaserDisc Guy

Forbes Social Media

The Disney Plus launch comes with 630 titles, from Star Wars and Marvel properties, to Disney classic films and The Gummy Bears cartoon. LaserDisc Guy ranked each one on a scale of 1-10

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How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

Social Media Today

Ensure your YouTube videos stand out and generate maximum attention by optimizing your thumbnail images

Is Internet Privacy Post-GDPR Merely A Theater?

Forbes Social Media

Internet privacy in the European Union set new levels with the adoption of the GDPR or General Data Protection Regulation last year which commanded new levels of consent for internet use from harmonizing data privacy laws across Europe, to protecting and empowering all EU citizens data privacy a

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Tips for Responding to Negative Reviews [Infographic]

Social Media Today

Negative reviews happen, but how you respond to them will dictate their true impact. Check out these tips

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Social Media Strategy Is As Easy As ABC With Julie Atherton’s New Book

Forbes Social Media

The new book by the lecturer and consultant Julie Atherton offers a fresh methodology for your social media strategy

Reddit for Social Media Marketing [Infographic]

Social Media Today

Reddit could be a good consideration for your social media marketing outreach in 2020 - check out this infographic

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Social Spotlight: #FreshXIngridNilsen

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Influencer marketing is everywhere in today’s recommendation-driven environment, but getting it right can be tricky.

The Blue Donkey Subverts Corporate Political Ideologies By Laundering Perks

Forbes Social Media

The brainchild of MSCHF, The Blue Donkey is simply put — perk laundering. A fake restaurant set up in order to convert your corporate perks to a donation to the anti-corporate candidates running for President

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Twitter Employee Surveillance For Saudi Arabia Raises Questions About Company’s Cybersecurity And Governance

Forbes Social Media

Lax cybersecurity controls and weak governance practices may be the reason two Twitter employees were able to use Twitter account data to spy on dissidents and critics at the behest of the Saudi government

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