Tue.Aug 20, 2019

New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Social Media Today

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions

Study 171

Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. Facebook.

Trending Sources

Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

Social Media Today

Twitter is launching a new 6-second video ad bidding option, providing increased capacity for marketers to utilize Twitter video

Video 171

5 Brands That Are Telling Stories With Episodic Video

Likeable

Capturing user attention for minutes (not seconds) at a time was once reserved for YouTube. Now, as platforms like Facebook and Instagram carve out spaces ( Watch and IGTV ) to take advantage of users’ increased attention spans, smart brands are getting in (including us ).

Video 82

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What You Need to Know About Advertising on TikTok

Social Media Today

TikTok is the latest trending app of the moment, and it may provide a new way for marketers to reach younger audiences

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Twitter and Facebook Remove Chinese-Backed Disinformation Campaigns Related to Hong Kong

Social Media Today

Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Some brands like Wendy’s and Merriam-Webster are known for their quick wit and ability to jump on the latest trending topics.

TikTok Maintains High Download Rankings, But Questions Remain About Longer Term Viability

Social Media Today

According to data from Sensor Tower, Facebook, TikTok and Snapchat continued to see high download rates in July 2019

Could Public Reference Librarians Help Us Combat Digital Falsehoods?

Forbes Social Media

Could the answer to today’s deluge of digital falsehoods lie with our nation’s public libraries and their reference librarians that have served us for more than a century

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Reddit Previews Coming Live-Streaming Capacity in New, Week-Long Project

Social Media Today

Reddit is introducing its own form of live-streaming via a curated, monitored, public access TV-like project

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Facebook Introduces A Tool That May Make It Harder For Websites To Track You

Forbes Social Media

A new change lets users see which outside websites Facebook is collecting data from

Data 97

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Introduction Presently, Content is the most commonly available element on the internet as everything uploaded on the digital platforms is content. It is just in different forms, be it images, videos, texts, gifs or infographics. In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities.

How To Choose The Right Tech Vendor: 13 Strategies For Small Businesses

Forbes Social Media

Choosing the right vendor for your company's software needs can be tricky, especially as a small business. Consider the following before hiring your next tech vendor

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Gift from Nantucket UPS Store Builds Fanocracy

WebInKnow

Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. I dreaded the thought of traffic and dealing with the unpleasant task.

Facebook Joins Other Tech Giants In Employing Journalists To Curate News

Forbes Social Media

Facebook is hiring a small team of journalists to help curate breaking news and repair its strained relationship with news publishers, the social media giant announced Tuesday

Reddit Tests Live Streaming - In A Very Cautious Way

Forbes Social Media

Reddit has announced that, until the end of this week, it's trialling a live broadcast service

Apple TV+ Plus Disney+ Plus Netflix Equals Your Brain On Streaming

Forbes Social Media

When Apple announced Apple TV+ we knew there would be a war coming. Now we know pricing and how much its spending on original programming to compete with Netflix and Disney+. We want it all

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.