Fri.Aug 09, 2019

6 Steps in Developing an Optimal Social Media Marketing Strategy [Infographic]

Social Media Today

Looking to develop an effective social media marketing strategy? This infographic outlines some key elements to keep in mind

Content-The Struggle is Real

Direct Marketing Observations

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Google Will Now Highlight Individual Podcast Links Within Search Results

Social Media Today

Recognizing the rising popularity of podcasts, Google will now display individual podcast episodes within relevant search results

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5 best Pinterest analytics tools

Unmetric

Pinterest is the go-to content discovery and curation site for thousands of consumers. A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Begins Test of Optional Notifications for Replies to Any Tweet

Social Media Today

Twitter's launched a new test of an option which would enable users to be notified about replies to any tweet

More Trending

Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning

Social Media Today

Snapchat has released a new guide to help marketers plan their Snap ad campaigns for the upcoming holiday season

Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. I’ve been doing it for a long time. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits.

Facebook's Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

Social Media Today

Facebook has announced an initial test of a new arrangement with third-party video on-demand services

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Ignite Social Media Is a Facebook Certified Partner

Ignite Social Media

Facebook has introduced a Certified Marketing Partnership program for agencies that provides self-serve access to tools, resources, and education—as well as the opportunity to become a verified Facebook Marketing Partner.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Social Media Today

Twitter is tightening its regulations on ad targeting data, by removing the option for advertisers to use third-party insights

Data 101

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you?

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7 Key Trends to Help in Your Back to School Marketing Approach [Infographic]

Social Media Today

Ensure your back-to-school marketing approach is on point with this collection of tips and trend stats

Why You Should Think of Your Brand as an Experience

Cortex

Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

'Stuff The Bus' Campaigns Demonstrate Local Communities' Caring Spirits

Forbes Social Media

Back-to-school season is upon us, but before the kids climb aboard bus, hundreds of nonprofits are urging parents to 'stuff the bus' with much-needed school supplies

The Brand Marketer’s Back-to-School Reading List

Pixlee

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Don’t miss out on the top stories you might have missed this summer. So, before summer ends and you’re met with a Thanksgiving turkey, dive into these top must-reads and find out what you missed while you were at the beach. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space.

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New York, California, Washington, D.C. Account For 45% Of Foundation Giving In U.S.: Report

Forbes Social Media

According to a new report from a major grants management software platform, education is a top priority for foundation giving around the U. though a more granular look reveals some regional disparities