Thu.Jul 11, 2019

article thumbnail

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Guest post by Rodney Laws. Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.

Company 210
article thumbnail

What's next for IGTV?

Social Media Today

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

Instagram 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>.

Brands 162
article thumbnail

6 Dangers of Influencer Marketing

Social Media Today

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Building bridges between technology and agencies [Interview with Tecmart]

Audiense

If you have read the most recent articles on our blog, you will have seen that we have spoken (and a lot) about the important role that technology plays in the creative process , how it is a key asset for the agencies and consultancies in the marketing and advertising industry , and the innovative role that it plays for brands in their adaptation to the current digital reality.

article thumbnail

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming.

Twitter 167

More Trending

article thumbnail

Pinterest Debuts Fresh Video Tools for Brands

Social Media Today

L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.

Video 167
article thumbnail

#271: How to Create a Profit-Driven Lead Magnet to Boost Sales

Amy Porterfield

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve […]. The post #271: How to Create a Profit-Driven Lead Magnet to Boost Sales appeared first on Amy Porterfield | Online Marketing Expert.

How To 100
article thumbnail

5 Branded Posts from Influencers Required to Spur a Purchase

Social Media Today

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

article thumbnail

What You Need to Know About Facebook’s New Cost Cap Bidding

Ignite Social Media

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and Target Cost) that allow advertisers to directly control the cost of an outcome.

Cost 82
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Pinterest debuts fresh video tools for creators, brands

Social Media Today

L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.

Video 113
article thumbnail

TedX Event Sees 5x Return On Ad Spend Using Messenger Bot

Forbes Social Media

The rapid rise of Messaging as a Platform (MaaP) is changing the way some nonprofits, like TedXMileHigh, approach annual event marketing.

article thumbnail

5 branded posts from influencers required to spur a purchase, study says

Social Media Today

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

article thumbnail

Trump’s Social Media Summit Is A Grab-Bag Of Conservative Influencers — But Excludes Those Banned By Major Platforms

Forbes Social Media

It’s not just Facebook and Twitter missing from the White House’s social media summit on Thursday. Many of the most controversial conservative pundits—those banned by major social platforms—are also be excluded from the event.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Instagram’s Shoppable Feature: What it Means for Brands

Pixlee

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem. The feature aims at making it easier for brands to sell their products directly from the social media platform.

article thumbnail

Digital Wallet Solution Simplifies Online Giving Process For Nonprofits

Forbes Social Media

The team at Give Lively, a philanthropist-funded startup, decided to take on the challenge of simplifying donations head-on, beginning with a partnership with Malala Fund, a nonprofit dedicated to girls' education.

Process 68
article thumbnail

60+ August Social Media Ideas – Videos, GIFs and More

Socially Sorted

Ready to rock with August social media ideas? We’ve featured loads of them in this post. It’s packed with Social Media Holidays for the month of August – including social media post ideas, video ideas, GIFs and more, ready for you to schedule. Watermelon on. // Read More. The post 60+ August Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

article thumbnail

Good News, Bad News, And A Huge Concern About The Storm In The Gulf Of Mexico

Forbes Social Media

The storm in the Gulf of Mexico will strengthen today. There is some "good" news but far more potentially "bad" news. Here's why.

News 77
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy.

Platform 168
article thumbnail

Is Google About To Try Its Hand At Social NetworksAgain?

Forbes Social Media

Google seems to be trying to get into the social network landscape again after it shut down Google+ in April. This time is a hyperlocal network, Shoelace, now being tested in New York.

Google 58
article thumbnail

Facebook's 2019 Diversity Report Reveals There's Still A Long Way To Go

Forbes Social Media

Facebook's 2019 diversity report reveals more progress must be made. What are some additional ways that the company can create a more diverse and inclusive environment?

Report 55