Tue.Apr 23, 2019

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Vine Returns as 'Byte' - But is it Too Late for a Comeback?

Social Media Today

Vine's creator is back with Vine V2.0, now called Byte - but with TikTok taking Vine's place, it may face a tough road ahead.

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4 Ways to use Snapchat Effectively For Your Brand

Ignite Social Media

While Snapchat may not be at the top of your list, if your audience is Gen Z, you could be missing out on some great opportunities. Back in December, they released some predictions for 2019 based upon a study they commissioned. Below are some ways to consider utilizing Snapchat for your brand! Create a branded filter. With the study noting that teens are going for a fresh look and interest in vintage styles, there is a natural tie in for fashion and beauty brands.

Brands 101
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Sri Lanka's Decision to Block Social Media Highlights Rising Concerns from Governments

Social Media Today

In the wake of a recent terror attack, Sri Lanka opted to block social media completely, underlining the rising concern as to how such platforms are being used.

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10 Instagram Marketing Mistakes That Could Get You Blacklisted!

Your Marketing Lady

It's no secret that Instagram is white-hot right now with over 1 billion monthly users and the "double tap" for likes button being hit on average 4.2 billion times a day! If you're among those using Instagram for your business there are some do's and don'ts when it comes to making the most out of… The post 10 Instagram Marketing Mistakes That Could Get You Blacklisted!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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LinkedIn Outlines Improvements to Recruitment Recommendations and Job Tools

Social Media Today

LinkedIn, which now hosts 20 million job ads, has outlined its ongoing improvements to its recommendation and connection tools.

LinkedIn 165
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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what? The next stage in the customer journey is what we like to call the advocacy content phase. Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey.

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Forget Traditional, Think Internet-ional: Why Starting Business Online Is Good

The Realtime Report

Forget Traditional, Think Internet-ional: Why Starting Business Online Is Good. The world of business is booming. As we tread valiantly through the jungle of markets fueled by capitalism, we witness a surge in new privately-owned businesses everywhere we look. Today, starting your own business is considered an easier enterprise than it was 50 years ago.

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Snap Inc. Reports Improved Usage and Revenue in Q1 '19 Update

Social Media Today

Snap Inc. has posted its Q1 2019 report, showing increases in both revenue and usage.

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Facebook Taps PayPal Exec As 1st African American Woman To Join Board

Forbes Social Media

Facebook is doing a board reshuffle and PayPal senior vice president Peggy Alford will now have a seat at the table. Alford will become the first Black woman to join the company’s nine-member board, during a strong cultural shift at the social media giant that has been embroiled in scandals.

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How to Use Quiz Stickers on Instagram Stories

Later

Using Instagram Stories stickers is a fun, free, and easy way to increase engagement with your followers! Instagram is going all in on the sticker craze, releasing a new quiz sticker for Instagram Stories (in addition to their two different poll stickers). Available now, the new interactive Instagram Stories quiz sticker lets you share trivia-style multiple-choice questions with your followers and track the results.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Fading Twitter Changes Its User Metrics Once Again

Forbes Social Media

The biggest question of all is why Wall Street doesn’t demand that the Valley finally provide us with transparency about just how big or small our social platforms really are and allow us to finally objectively measure not only their financial health but their impact on society itself.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

“Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. “Our followers don’t want to play childish emoji games!” As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. That incredulous reaction from brands is not uncommon. So, should your agency use emojis in social media?

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Twitter Follows Facebook's Dystopian Path Towards Unaccountable Automated Content Filtering

Forbes Social Media

As Twitter follows quickly in the footsteps of its bigger brother Facebook to rush us towards a machine-mediated communicative future, what might we learn from Facebook’s experiences that would lend caution towards Twitter’s efforts?

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How to build the perfect LinkedIn Page

Sprout Social

With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Guess The Word Of The Day In This Slack Channel, Win $1000

Forbes Social Media

This Slack channel was created with one specific purpose - guess the word of the day, win $1000. Much easier than Trivia, that's for sure.

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Are Stories the Future of Social Media?

Likeable

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. Taking note of the upstart’s success, other social networks imitated the feature, with Instagram Stories debuting in 2016 and Facebook Stories arriving the following year. Since then, hundreds of millions of users have embraced stories across Snapchat (186M users), Instagram (500M users), and Facebook (300M users).

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Facial Recognition Is Here To Stay

Forbes Social Media

Facial recognition is here to stay no matter what the US attempts to do about it.

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10 Statistics you Need to Know About Weibo for Influencer Marketing [Infographic]

Social Media Today

If you're looking to reach Chinese internet users, you need to understand the local social landscape. Here are some stats and tips on Weibo for influencer marketing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google A.I. Researcher Claims Google Is Trying To Push Her Out For Organising A Mass Protest

Forbes Social Media

Meredith Whittaker and YouTube marketing manager Claire Stapleton claim Google has a 'culture of retaliation'.

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Facebook Publishes New Infographic on Digital Banking Trends [Infographic]

Social Media Today

Facebook has published a new infographic which looks at changing approaches to money management in the digital age.

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