yMarketingMatters
APRIL 10, 2019
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.
Sherrilynne Starkie
APRIL 10, 2019
This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts.
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yMarketingMatters
APRIL 10, 2019
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.
Social Media Today
APRIL 10, 2019
Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.
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yMarketingMatters
APRIL 10, 2019
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.
Social Media Today
APRIL 10, 2019
Facebook is adding new tools to help families and friends manage the accounts of deceased users and related notifications.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 10, 2019
Under rising pressure from various government-affiliated groups, Facebook will seek to better explain its data usage regulations within its terms and conditions.
Oktopost
APRIL 10, 2019
For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.
Social Media Today
APRIL 10, 2019
Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools.
The Realtime Report
APRIL 10, 2019
Study Finds Advertisers Get a Boost from “Media Multitasking”. Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
APRIL 10, 2019
Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.
Forbes Social Media
APRIL 10, 2019
Simultaneous with the introduction of Staples new logo and brand repositioning is news of its owner, Sycamore Partners, wanting to cash out. Now an overstored, dominantly B2B dominant player (with $5.3B of debt), it's likely that its next chapter will be decidedly different than the Staples we knew.
Audiense
APRIL 10, 2019
Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
APRIL 10, 2019
The world's first online safety laws have been proposed to control internet firms who allow dangerous online content to prosper. How should other self-regulated industries conduct themselves as corporate citizens if they want to avoid being thrown into an enforced regulated reality?
WebInKnow
APRIL 10, 2019
James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality.
Forbes Social Media
APRIL 10, 2019
What scientists know about lightning formation in storm clouds may be changing.
Cortex
APRIL 10, 2019
User’s engagement has a significant impact on search engine rankings. The more relevant and appealing your designs are, the more engagement on your platform. Like commercials on television, users are bombarded with thousands of content every time they are online. It can be overwhelming for your users, and this is why it’s important for marketers to find ways to capture their attention and stand out from the crowd.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
APRIL 10, 2019
Scandals and falling sales of Mixi's hit game Monster Strike have taken their toll on Kenji Kasahara's wealth, dropping his net worth to $990 million.
Later
APRIL 10, 2019
In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. With so many varying factors to take into account– like an influencer’s follower count, engagement rate, project scope, and production costs — it’s no wonder it can be challenging to put together a fair price for a branded partnership.
Forbes Social Media
APRIL 10, 2019
When he was a kid, David Dobrik searched for something to work hard at. He found YouTube and hasn’t stopped working since.
Sprout Social
APRIL 10, 2019
The fact that companies are expected to be active on social media is a no-brainer. But what about individual salespeople? Reality check: scoring sales on social media isn’t just a matter of “if you build it, they will come.”. Sure, you might have a marketing funnel that attracts and converts customers directly from social media. However, don’t neglect the role of individual sales reps in closing those deals.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
agora pulse
APRIL 10, 2019
If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising.
Sprout Social
APRIL 10, 2019
Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. In fact, it’s arguably easier than ever. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. How so? According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers.
Social Media Today
APRIL 10, 2019
There are many myths about blogging, and content marketing more broadly. Here are some of the most common, and the truth behind each.
Social Media Today
APRIL 10, 2019
How significant a part of our daily lives has social media become? Check out these stats.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
APRIL 10, 2019
The concept of exponential growth outlines a framework for staged development based on key business principles.
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