Wed.Apr 10, 2019

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

News 195

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

B2B 194

Social Media Statistics That Matter for Your Business in 2019 [Infographic]

Social Media Today

How significant a part of our daily lives has social media become? Check out these stats

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Social Media Today

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

B2B 125

More Trending

Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”.

Study 99

7 Common Blogging Mistakes That Can Cost You Readers and Subscribers [Infographic]

Social Media Today

There are many myths about blogging, and content marketing more broadly. Here are some of the most common, and the truth behind each

Cost 143

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult.

Cost 97

5 Tips for Harnessing Exponential Business Growth [Infographic]

Social Media Today

The concept of exponential growth outlines a framework for staged development based on key business principles

Tips 133

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

?? The audience insights machine never rests

Audiense

Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.

Team 87

The ROI of Social Media: Measuring What Matters

Social Media Today

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post

ROI 130

[Product Update] ?? The audience insights machine never rests

Audiense

Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.

Facebook Will Clarify its Terms and Conditions on Data Use Amid Rising Calls for Penalties

Social Media Today

Under rising pressure from various government-affiliated groups, Facebook will seek to better explain its data usage regulations within its terms and conditions

Data 101

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Does Staples Rebranding Foretell The Fall Of Another Retailer To Private Equity?

Forbes Social Media

Simultaneous with the introduction of Staples new logo and brand repositioning is news of its owner, Sycamore Partners, wanting to cash out. Now an overstored, dominantly B2B dominant player (with $5.3B of debt), it's likely that its next chapter will be decidedly different than the Staples we knew

Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram

WebInKnow

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising.

A New Study Challenges What We Know About Lightning Formation

Forbes Social Media

What scientists know about lightning formation in storm clouds may be changing

Study 81

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Tips and Applications to Help Skyrocket Your Content's Design

Cortex

User’s engagement has a significant impact on search engine rankings. The more relevant and appealing your designs are, the more engagement on your platform. Like commercials on television, users are bombarded with thousands of content every time they are online.

How to master social listening for sales

Sprout Social

The fact that companies are expected to be active on social media is a no-brainer. But what about individual salespeople? Reality check: scoring sales on social media isn’t just a matter of “if you build it, they will come.”. Sure, you might have a marketing funnel that attracts and converts customers directly from social media. However, don’t neglect the role of individual sales reps in closing those deals.

Can't Stop, Won't Stop: David Dobrik Never Stops Working

Forbes Social Media

When he was a kid, David Dobrik searched for something to work hard at. He found YouTube and hasn’t stopped working since

How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. In fact, it’s arguably easier than ever. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. How so? According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Japan's Richest 2019: Former Tech Darling Drops Out Of Billionaire Ranks Amid Scandals And Slumping Sales

Forbes Social Media

Scandals and falling sales of Mixi's hit game Monster Strike have taken their toll on Kenji Kasahara's wealth, dropping his net worth to $990 million

55

10 Sprout features you might not know about

Sprout Social

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing. Publishing.

What Should CEOs In Self-Regulated Industries Learn From UK Web Crackdown?

Forbes Social Media

The world's first online safety laws have been proposed to control internet firms who allow dangerous online content to prosper. How should other self-regulated industries conduct themselves as corporate citizens if they want to avoid being thrown into an enforced regulated reality