Thu.Mar 21, 2019

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

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LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

Social Media Today

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences

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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn


Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. Suddenly, it all made sense.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Social Media Today

Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks?

10 LinkedIn Mistakes You Don't Realize You're Making

Social Media Today

Improve your LinkedIn performance by ironing out these common platform missteps

More Trending

Facebook Adds New Replies Option to Clarify Messenger Streams

Social Media Today

Facebook's adding a new threaded replies option to Messenger to better clarify group message streams

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How to conduct smarter social listening for consumer brands

Sprout Social

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Well, sort of. Consider that product-related posts are among the most popular across social media. Whether it’s a shout-out or call-out, consumers can’t stop talking about products. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Rather than dig through Google results, users can seek out authentic answers from actual people.

Here's Why TikTok May be More Than a Passing Fad

Social Media Today

Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different

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5 social listening services you can offer your clients

Sprout Social

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening. There are actually five different services we’ve been able to offer to our clients, which we’ll unpack below.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#255: What’s Keeping You Safe Is What’s Keeping You Stuck

Amy Porterfield

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you […]. The post #255: What’s Keeping You Safe Is What’s Keeping You Stuck appeared first on Amy Porterfield | Online Marketing Expert.

Facebook Has Exposed Up To 600 Million Passwords -- Here's What To Do

Forbes Social Media

Facebook has just admitted to exposing hundreds of millions of passwords. Find out who is impacted and how to secure your account

The 5 P's of Social Media Marketing [Infographic]

Social Media Today

The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list

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#FacebookDown Or Not, Why Your Nonprofit Should Be On Twitter

Forbes Social Media

Twitter is a divisive topic for many nonprofits -- but success on Twitter can come in many different forms. Here's how your nonprofit can benefit from using Twitter, even with a very limited time investment

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Here’s what you need to know


Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “7 heart-warming photos of babies that you won’t believe”.

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4 Most Effective Methods For Promoting Your Blog Posts

Forbes Social Media

Do you want to drive more traffic to your blog? Leverage these 4 tried and tested blog promotion methods to boost shares and traffic


13 Points for Disinformation Detection [Infographic]

Social Media Today

With disinformation spreading faster than ever online, this graphic outlines some key steps to keep in mind when looking to share content

Internet Blacklisting Is Taking Off Across The World

Forbes Social Media

Rather than rendering governments obsolete and ensuring unfettered information access, the web has actually not only entrenched the power of governments over information but gone further to grant them powers of control unimaginable in the print era


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Overcome Failure in Six Powerful Steps


The post How to Overcome Failure in Six Powerful Steps appeared first on ProBlogger. This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business. If you’ve never failed then you’ve probably stayed in your comfort zone. And the fact you’re holding back means you’ll never know just how successful you can be.

A World Water Day Surprise - The Moon May Be A Great Place To Make Water

Forbes Social Media

The Moon may be a great place to make water according to NASA scientists. Here's why


The Mythology Of The Starving Artist On Social Media

Forbes Social Media

How much is enough for YouTube creators? We should focus less on the answer and more why we're asking the question to begin with

Apple's Streaming TV Services Will Never Usurp Netflix, Hulu

Forbes Social Media

Apple is set to launch its own streaming TV service next week, but it will never beat Netflix or even Hulu because 'Friends

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.