Sat.Mar 16, 2019

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Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

Social Media Today

Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads.

Strategy 155
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March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. Many state legislatures are already jumping at what they consider an untapped revenue opportunity. For their part, business owners and workplace compliance professionals are not all exactly jumping for joy – as they see a newly increased risk of overzealous participants and gamblers disrupting th

Sports 79
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Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Social Media Today

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue.

Platform 167
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Combatting Fake News Requires Provenance And Information Literacy

Forbes Social Media

As we are increasingly separated from the production process of the information we consume, what does this suggest about the future of our trust in information?

News 74
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why You Shouldn't Put All Your Focus on Only One Social Media Network

Social Media Today

The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.

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What To Do When Greyhound Cancels Your Bus

Forbes Social Media

Know your (limited) rights when it comes to Greyhound buses.

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How Brands Like Peloton, Bonobos, and Camp Have Focused on Value Creation Over Selling Goods

Forbes Social Media

There was a common thread that I picked up in the many examples of exemplary retailers being singled out at ShopTalk. Simply put, it's the creation of great customer value, over selling goods. This was particularly evident among the successful category disruptors represented.

Retail 59
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How to Track Email Marketing Performance [Infographic]

Social Media Today

Tracking your key email marketing performance metrics is key to optimizing your process. Check out these key data notes.

Marketing 166
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Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]

Social Media Today

Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic.

How To 167