Sat.Mar 16, 2019

Why You Shouldn't Put All Your Focus on Only One Social Media Network

Social Media Today

The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket

March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. Many state legislatures are already jumping at what they consider an untapped revenue opportunity.

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Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Social Media Today

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue

Combatting Fake News Requires Provenance And Information Literacy

Forbes Social Media

As we are increasingly separated from the production process of the information we consume, what does this suggest about the future of our trust in information

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

Social Media Today

Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads

How Brands Like Peloton, Bonobos, and Camp Have Focused on Value Creation Over Selling Goods

Forbes Social Media

There was a common thread that I picked up in the many examples of exemplary retailers being singled out at ShopTalk. Simply put, it's the creation of great customer value, over selling goods. This was particularly evident among the successful category disruptors represented. BC:NYSE WMT:NYSE

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What To Do When Greyhound Cancels Your Bus

Forbes Social Media

Know your (limited) rights when it comes to Greyhound buses


How to Track Email Marketing Performance [Infographic]

Social Media Today

Tracking your key email marketing performance metrics is key to optimizing your process. Check out these key data notes

Facebook Outlines New Machine Learning Tools to Detect and Remove 'Revenge Porn'

Social Media Today

Facebook has outlined new tools to better detect and remove non-consensual intimate images, and new resources to assist victims