Tue.Mar 05, 2019

5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today. The one guarantee you have in the digital landscape today is change.

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Mike Allton's Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started

5 Pieces of Career Advice From the Most Inspirational Women in Marketing

Likeable

March 8th is International Women’s Day—a day to celebrate the social, economic, cultural, and political achievements of women worldwide. The past few decades have seen tremendous growth in women’s representation and achievements in all fields. However, even in 2019, women account for up to 85 percent of all consumer purchases, but represent less than 15 percent of corporate leadership positions. It’s clear that our marketing leaders need to better represent the people to whom we’re marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

Imagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends. You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience.

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IGNITE SOCIAL MEDIA ANNOUNCES FREE AUDIT FRIDAY SESSIONS FOR BRAND MARKETERS DURING MARCH

Ignite Social Media

RALEIGH, NC, March 5, 2019 — Ignite Social Media, the original social media agency®, announced that they will be offering FREE social media consulting sessions for brand marketers each Friday throughout the month of March. These sessions will be 30-minute calls for brands to ask questions around the topics of: social ad buying, content creation, community management and social analytics.

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The 5 Essential Skills Required for Building an Effective Website

WebInKnow

Over the past decade I’ve analyzed and advised on hundreds of Websites, many as part of the coaching services I offer to participants in the Tony Robbins Business Mastery events I speak at where I offer my New Marketing Mastery online learning program. I’ve found that the best websites are built by a team of people who collectively have these skills: Graphic Design, Content Creation, Platform-Specific Developmental, and Search Engine Optimization.

Four Forecast And Messaging Takeaways From The Southern Tornado Outbreak

Forbes Social Media

The recent tornado outbreak reveals 4 things about forecasts, messaging, vulnerability, and "survivor bias

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Lawyers, Protect Client Confidentiality When Using Social Media

Myrland Marketing

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want To Get In Trouble. When conducting social media training, a common concern I run across has to do with attorneys and staff being afraid they will post something that will get them in trouble.

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Google and 60 Minutes Take Aim At Gender Gap In Tech And Miss

Forbes Social Media

Why diversifying the tech industry can't be solved with a simple solution

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How brands celebrated International Women’s Day

Unmetric

March 8th, the day we celebrate women all over the world and pay our respects to their contribution towards society, no matter how big or small it is. Brands all over the world have already begun buzzing with their International Women’s Day campaigns, from paying an ode to important women in their life to remembering women who changed the face of history.

This Female Founded Entertainment Collective Is Revolutionizing The Marketing Biz

Forbes Social Media

Marketing superstars Alyssa Convertini and Kellie Pean are making big waves with their cutting edge company BrandNew. They provide synergy between artists and brands in innovative ways

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too? To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself. First, let’s take a quick look at what the most successful Instagram posts cover. What Instagram Content Does Well?

Broad Agreement In Online Privacy Masks Discord On Details As Debate Opens In Congress

Forbes Social Media

Will this be the time for Congress to take action on online privacy? Parties agree that something must be done, but consensus breaks down amid new state rules and legal questions

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Interview With CNN's Hadas Gold: A Media Reporter's Perspective On Tech And Democracy

Forbes Social Media

Hadas Gold is one of the world’s most influential reporters covering the media and politics, whose stories for CNN Digital saw 10 million views in 2018. In this piece, she talks about the impact of digital transformation on democracy with a focus on online journalism, trust and tech regulation

Twitter Reminds Us That We Still Care About Our Location Privacy

Forbes Social Media

In a world in which our cell companies sell our realtime locations for profit and Facebook stalks select users to see if they come near its facilities, Twitter reminds us that we still care about our locative privacy

Twitter's Shift Away From GPS-Tagged Tweets Suggests It Will Be Harder To Fight 'Deep Fakes'

Forbes Social Media

Twitter's shift away from geotagged tweets over the past seven years suggests even the oversharing user base of social media regards their locative privacy as sacrosanct and thus solutions to "deep fakes" that involve GPS-based digital signatures are unlikely to gain traction

YouPorn Launches 'Sexy Lingo' Web App To Flirt Across The Language Barrier

Forbes Social Media

YouPorn's Sexy Lingo app will help you learn how to blurt out your horrible pick-up lines in Spanish, Portuguese, French and English

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter's Transition From HTTP To HTTPS

Forbes Social Media

While Google is most famous for its role in transitioning the web from HTTP to HTTPS, other platforms like Twitter have also played influential roles