Why Localization Is a Key to Build a Global Ecommerce Brand
Pixlee
FEBRUARY 26, 2019
When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. ” This goofy blunder could have been avoided with a better localization strategy. Meeting your customers’ language expectations is the norm of modern Ecommerce. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business.
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