Wed.Jan 16, 2019

How do Micro-Influencers View Brand Partnerships? [Report]

Social Media Today

With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses

Report 171

Instagram Video Has Come To Agorapulse. Now What?

agora pulse

Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here.

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15 Facebook Marketing Groups to Join in 2019

Social Media Today

These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector

Groups 171

How to Target Your Website Visitors with Facebook Ads

agora pulse

Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

YouTube Provides More Detail on Profanity Regulations in Relation to Ads in Content

Social Media Today

YouTube has provided more insight into how it categorizes content which includes profanity in relation to how it shows ads

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4 Tips to Help You Keep Up with the Constant Changes in Social Media

Social Media Today

Social media is always changing - here are some key tips to help ensure you remain up to date, and are able to act on such shifts

Tips 132

The Essential Guide to UberSuggest for Free Keyword Research

Razor Social

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website. And the good part about UberSuggest is that it’s FREE!! Keyword research is an essential part of content marketing.

Brand Humanization: Transparency vs Authenticity

Social Media Today

What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast

Top 5 Instagram Metrics to Track in 2019


Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. But you can expect a big payoff once you jump in! Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Announces New $300 Million Fund to Assist Local News Organizations

Social Media Today

Facebook has announced a new fund which will aim to assist local news organizations in improving their revenue models and reaching readers

Social Recruiting: 6 Tactics to Master for Better ROI


Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling

ROI 86

Data-drive Your Agency Proposals with Social Intelligence


If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks.

Web Design Checklist: 57 Things to Check Before Launching Your Site [Infographic]

Social Media Today

If you're creating a new website, or refreshing an older one, you need to ensure you're covering off on all the key elements

Sites 131

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Here's How Major Brands Measure Social Media Impact

Forbes Social Media

Measuring social media ROI can be difficult, and the challenges are in some ways unique to the nature of the platforms

ROI 80

Data-drive Your Agency Proposals with Social Intelligence


If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches. on top of your day-to-day tasks.

What Art Basel Teaches Us About The Future of Marketing

Forbes Social Media

Every year Art Basel sets the stage for the art world, but what lessons does it have for brands and marketing? Read on

A Conversation With A Meteorologist In The Middle Of A 'Racial' Storm

Forbes Social Media

A candid conversation with meteorologist Jeremy Kappell exposes hard realities about race

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Snap Ex-CFO Tim Stone Is Walking Away From $16 Million In Latest Exit From Struggling Social Network

Forbes Social Media

Snap’s chief financial officer Tim Stone, whose departure from the social media company was revealed in a regulatory filing on Tuesday, is leaving behind about $16 million worth of restricted stock units through his departure. NYSE:SNAP

Could These China Tech Companies Dominate The Future?

Forbes Social Media

Will these China tech companies give Silicon Valley a run for its money

Shutterstock 2019 Creative Trend Report Shows The Past Never Dies And We're Hungry For Typography

Forbes Social Media

Shutterstock has released its 2019 creative trends report, showing that we want cake letters and the 1980s fed into our eye holes. NASDAQ:MSFT