Wed.Dec 19, 2018

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How to Measure the ROI of Your Digital Marketing Campaigns

Social Media Today

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.

ROI 167
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Why Video Should Still Be a Part of Your Social Media Strategy

Ignite Social Media

Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Read on for a few reasons why. It drives online purchases. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video.

Video 145
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Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

Social Media Today

Twitter's rolling out its new 'sparkle' button to all users, enabling a simple switch away from the algorithm-defined timeline.

Twitter 167
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PR Trendspotting: Meet the New Tool to Help You Spot Trends on the Go

Meltwater

Trendspotting, trendjacking, and trend-forecasting are popular strategies savvy communicators use to help their messages gain traction. Now there’s a simple app to quickly validate those trend-driven narratives using advanced media… Read More >>>.

Trends 114
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Ways to More Effectively Brand Your Social Media Posts and Presence

Social Media Today

You can maximize brand awareness by branding your social media posts - here are four important notes on social branding.

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5 Gig Economy Marketing Tips for Social Media

Socialmedia.biz

Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy , but that figure is expected to rise to 43% by 2020. As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge.

More Trending

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Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.

API 106
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3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Social Media Today

Looking to improve your Facebook ad performance? Check out these tips on ways to get more out of your campaigns.

Campaign 167
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SkyPixel And DJI Kick Off The Biggest Aerial Photo & Video Contest of 2018

The Realtime Report

SkyPixel And DJI Kick Off The Biggest Aerial Photo & Video Contest of 2018. DJI and SkyPixel, the world’s most popular aerial photography community, are kicking off their annual SkyPixel Aerial Photo & Video Contest. Running from December 18, 2018 to February 18, 2019, the contest is a showcase for the world captured from above, and welcomes submissions from professional photographers, videographers, aerial enthusiasts and content creators around the globe. .

Video 79
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Instagram Adds New Music Sharing Option, Question Stickers to Live

Social Media Today

Instagram has added a new way to share music with friends, and a new option to interact within Live broadcasts.

Instagram 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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2019's Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019

Forbes Social Media

Last year the Tech Reckoning was just coming in to focus and #MeToo was emerging as a major movement. Trends for the coming year show a new level of skepticism, the real impact of loneliness, the challenges for activist brands and more.

Trends 66
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7 Top Content Marketing Trends You Can't Ignore in 2019

Social Media Today

Contributor Pam Moore shares her insights into the key content marketing trends set to rise in 2019.

Trends 168
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Breaking Down Five 2018 Breaches -- And What They Mean For Security In 2019

Forbes Social Media

This year has seen multiple massive cyber-attacks and data leaks.

Data 102
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4 Great Saved Replies for Your Next PR Crisis

agora pulse

You hope it won’t happen to you… The Big PR crisis. And yet you know that it’s lurking round the corner, even though you are doing your best. We’re humans, and humans make mistakes. Sometimes those mistakes are integrated with a perfect combination of societal rage and Twitter posts going viral. Then you’ve got a PR crisis on your hands.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Is It Time For Facebook To Finally Come Clean About Our Data?

Forbes Social Media

Another week another story about Facebook sharing its users’ data without their knowledge or consent. Is it time for Facebook to finally just come clean about all of the ways it is using, sharing and selling access to our data? The answer makes 1984 seem like child’s play.

Data 60
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How to Use Augmented Reality to Revolutionize Your Marketing Strategy [Infographic]

Social Media Today

Virtual and augmented reality is considered the next evolution for digital marketing - here's how AR could help boost your campaign performance.

Strategy 165
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The Big Question For 2019: Can Democracy Be Saved From Datacracy?

Forbes Social Media

2019 promises to be a politically energetic year. There is no doubt that the pressure to get ahead of these problems in advance of the US 2020 elections will be intense. As they brace for the year ahead, the major social media platforms ought to keep a few things in view discussed here.

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15 Reasons Why Local SEO is More Important Than Ever [Infographic]

Social Media Today

While social platforms are seeing more use, local SEO remains key to maximizing the performance of many businesses.

SEO 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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No Facebook, Your Users Don't Understand How You Use Their Data

Forbes Social Media

When even privacy researchers aren’t fully aware of how Facebook is tracking them and how governments and companies outsource their surveillance to the company, perhaps there is merit to the criticism that Facebook needs to do a vastly better job at educating its users how it is using their data.

Data 55
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12 Epic Christmas Promotion Ideas [Infographic]

Social Media Today

Looking to give your Christmas marketing campaign one last push? Here are some last minute ideas to consider.

Campaign 148
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'Black Mirror: Bandersnatch' Is Revealed To Be A Film Via Netflix. Here's What We Know So Far.

Forbes Social Media

The popular sci-fi anthology series is releasing its first official movie later this year.

Film 75
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How MLB teams and their brand partnerships fared on social during the 2018 season

Unmetric

The Major League Baseball teams went all out this season to engage their fans with their social media presence. Teams also partnered with sponsors to publish branded content on social in an effort to bolster their bottom lines and make social media a revenue-generating channel. Engaging your audience with the player news and match results is one thing, making money from your audience is quite a different ball game, if you pardon the pun.

Team 66
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Removes More Myanmar Military Accounts, But Campaigners Say More Needs To Be Done

Forbes Social Media

Facebook has taken down a number of accounts run by the Myanmar military, saying they were being used for a coordinated hate campaign against the Rohingya people.

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Modern Times And The Crisis Of Labor

Forbes Social Media

Ending workplace exploitation today is every bit as much a problem for the working class as it is the middle class.

Class 55