Tue.Dec 04, 2018

Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

The Rise of Social Media in eCommerce [Infographic]

Social Media Today

Digital platforms have changed the way people shop - check out these insights into evolving eCommerce brhaviors

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. Before you get started, you will need a few things. You will need access to company assets, such as a logo and other graphics.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Get Started with Artificial Intelligence in Content Marketing

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Paul Roetzer, the CEO of PR 20/20 and the author of “The Marketing Performance Blueprint&rdquo

What Is a Center of Excellence and Why Do You Need One?

Convince & Convert

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients.

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2018 Winning Black Friday Social Activations

Ignite Social Media

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive traffic.

Microsoft Adds AI-Powered Auto Captions for Skype Calls

Social Media Today

Microsoft has announced new auto-generated captions for Skype, another advance for audio recognition

3 Content Marketing Trends for 2019

Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year.

Snapchat Releases New Data on the Popularity of Fast Food Restaurants Among Users [Infographic]

Social Media Today

Snapchat has released a new report which looks at the popularity of various fast food providers among users

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch


Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy

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Facebook's Testing New 'Keyword Alerts' for Groups

Social Media Today

Facebook looks to be testing a new option to provide alerts for keyword mentions within Facebook groups

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Top 10 Branded Content Wins of 2018


This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate.

Facebook Releases New Report on the Modern Automotive Buyers' Path to Purchase [Infographic]

Social Media Today

Facebook has published a new report which looks at how modern car buyers use digital platforms in the discovery and purchase process

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Quora Breach -- How To Find And Delete Your Account

Forbes Social Media

It’s pretty likely you have a Quora account. Here’s how to delete it

Product ratings and UGC both work, but can they work together?


Product reviews are a huge part of a customer’s buying decision, but where should they appear? Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for.

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How To Quit Your Job And Pursue A Dream Career In Travel

Forbes Social Media

Advice from nine people who changed their jobs to travel and changed their lives

How email marketing can amplify your social strategy

Sprout Social

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy? Wouldn’t that be cool? Here are a few ways you can do just that. Get a viral head start from your most loyal fans.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Could Get Its Groove Back By Embracing Music

Forbes Social Media

Facebook is facing a series of problems that have plagued its stock, including declining user growth, less engagement, and headline and regulatory risk. What can it do to breath new life into its business? Focus on music. NASDAQ:FB NASDAQ:SPOT NYSE:LYV

How Bad ApplePay UX Could Cost Apple The Payments Race

Forbes Social Media

To correct course, everyone who was in the room (or the Slack channel) where the design of the new ApplePay glass experience was signed off on, should be made to use it with no alternatives in the London’s TFL network in rush hour for a month

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"Instagramability", The New, Highly Important KPI: 9 Great Examples

Forbes Social Media

Instagramability is the latest, hottest, most important new KPI. Brands are using an Instagramability filter to screen new products and ensure marketing tactics will break through the Clutter. The importance of branded Instagram affects travel, food, fashion and retail marketers

Giving Away The Keys To The Kingdom: More OSINT Vectors

Forbes Social Media

The second post in a series about open source intelligence, this article provides more in-depth information related to information made public that can be weaponized

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Removes 'Black People Problem' Note, Then Quickly Restores It

Forbes Social Media

A post containing former employee Mark Luckie's criticism toward Facebook was briefly removed from the platform this week, which the author says underscores his point