Thu.Oct 18, 2018

LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Social Media Today

LinkedIn recently updates its feed algorithm to drive more engagement for user posts

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Chatbot use cases that will improve your customers’ user experience


“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018).

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YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

Social Media Today

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads

How to Develop a Targeted Media List with Social Media Monitoring


Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics

Social Media Today

Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant

More Trending

3 Tips to Help Boost Your Email Marketing Efforts

Social Media Today

By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts

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Is The Sky Falling Or Did You See A 'Hole Punch' Cloud?

Forbes Social Media

It is not a UFO or the appearance of a mythical superhero. That strange hole in sky may be a fall streak or "hole punch" cloud


Facebook Watch Looks to Bigger Name Programming to Lure Viewers

Social Media Today

Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs

Your guide to creating a social media policy

Sprout Social

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Updates Actions in Response to Rule Violations Based on User Feedback

Social Media Today

Twitter is adding more transparency to its rule enforcement efforts, while also removing tweets from user timelines once reported

This 23-Year-Old Bosnian Is Running An Online Poetry Contest To Fight Hate Speech In The Balkans

Forbes Social Media

At 17 years old, Nermin Delic began an online poetry contest to fight hate speech and promote reconciliation in the Balkan region. Six years later, Sweet Duels has showcased more than 2,500 poems and 1,000 different artists. In this interview, he talks about war, family, poetry, and social healing


Dunkin': A Rebranding for the Digital Age

Social Media Today

Dunkin’ Donuts has made the executive decision to drop the “Donuts” from their name


Where Do Terrorists Go When They Are Kicked Off Social Media Platforms?

Forbes Social Media

Though terrorist propaganda is likely to exist in relative abundance on the Darknet and other encrypted platforms, proselytization and recruitment will continue on main platforms like Facebook, Google, and Twitter where a general audience can be found

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Win Friends and Drive Business in the Age of Social Media

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Jon Ferrara, Founder and CEO of Nimble

#233: Podcasting 101: From Creation to Promotion

Amy Porterfield

Amy, how do you start a podcast? This episode is a long time coming because I get asked this question A LOT! From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it […]. The post #233: Podcasting 101: From Creation to Promotion appeared first on Amy Porterfield | Online Marketing Expert.

Gartner's Strategic Predictions for 2019: The Good, the Silly and the Weird

Forbes Social Media

The Gartner Group publishes its annual predictions for the following year every October. In addition to some really good insights about virtual visits and the shortage of AI talent, Gartner also predicts compliance issues with blockchain and concerns about e-commerce more difficult to understand

How To Use Music and Sonic Branding to Create a Memorable Identity


While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Project Dragonfly And Google's Threat To Anti-Democratic Processes

Forbes Social Media

It was revealed in August that Google was working with the Chinese government to create censored search in the country. What are the dangers of a private company collaborating to undermine democratic institutions such as the freedom of expression and conscience abroad