Mon.Oct 15, 2018

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

7 Tips for Going Live on Facebook, Instagram or Twitter

Social Media Today

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help

Trending Sources

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

The Future of SEO: 50+ Stats Showing the Rise of Voice Search [Infographic]

Social Media Today

The use of voice search is rising - take a look at these stats, which are worth considering in your SEO planning

SEO 148

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

More Trending

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged.

10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign

Social Media Today

Struggling with Facebook Ads? Here are ten questions you need to ask yourself to get your Facebook campaigns right

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

ROI 108

5 Reasons to Hire Freelancers

Social Media Today

The modern workforce is changing – more and more professionals are opting for a flexible work arrangement. This trend offers tremendous growth potential for business owners.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Gain A Marketing Team Without Hiring A Marketing Team

The Social Media Hat

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution

Team 110

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Digimind

Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey! The post 4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence appeared first on Digimind Blog.

Oktopost Launches Employee Advocacy for Salesforce to Empower Social Selling

Oktopost

Employee advocacy has the power to position sales professionals as brand ambassadors and thought leaders, in turn helping them drive forward more deals. However, even with a thorough strategy and a dedicated sales team, sharing company content can be a difficult and time-consuming process without a system in place to simplify and coordinate these efforts. […]. Inside Oktopost Sales Social Selling Thought Leadership

5 Ways To Improve Your Brand’s Storytelling

Forbes Social Media

Tips for content pros from the marketing leaders who spoke at Advertising Week 2018

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation of what type of content performs well, you only have anecdotal evidence.

Google+ Never Really Stood A Chance (And That's Okay)

Forbes Social Media

Google’s preoccupation with organizing information was the inspiration for Google+’s design -- and the reason for its ultimate downfall. NASDAQ:GOOG NASDAQ:GOOGL

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for.

How To Combat Anxiety In The Workplace

Forbes Social Media

Anxiety in the workplace can hinder on productivity, creativity and performance. Learn to combat your anxiety through prioritizing your tasks, unplugging, talking through your feelings and breathing exercises

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Publishing & advocacy: the power of social amplification

Sprout Social

One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings.

Chronicles Of A 50+ Entrepreneur: Conference Talks -Next Door and Network Effects

Forbes Social Media

Network effects have been responsible for over 70% of the value created by tech companies because they can grow so fast and are so defensible. James Currier

265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

ProBlogger

The post 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content appeared first on ProBlogger. One Blogger’s Experience of Growing Traffic Without Producing New Content.