Thu.Oct 11, 2018

The Importance of Social Media in Ecommerce [Infographic]

Social Media Today

Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

New Rules for Measuring Page Speed: What Social Media Marketers Need to Know

Social Media Today

Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal

Google 133

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Digital Marketing Analytics Questions Answered

Social Media Today

If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics

4 tactics to use social data for your PR

Audiense

Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach.

Data 101

More Trending

Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” ” Truth be told, we weren’t even sure if it was a compliment.

How brands can use mobile targeting for good

Social Media Today

By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes

Brand Bravery: Thoughts on PR Leadership from #PRSAICON

Meltwater

From the conference’s opening remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership. As Del Galloway, APR, Fellow PRSA, and… Read More >>>.

The essential guide to Snapchat for business

Sprout Social

Snapchat is one of the fastest-growing social media platforms. Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Snapchat’s popularity shouldn’t be ignored by businesses. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Disrupting The Auto Industry: How A New Blockchain Is Breaking Traditional Boundaries

Forbes Social Media

The auto industry can be seen as fragmented and male-focused. Now a new model is disrupting the auto industry and changing the face of the blockchain

How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency

Forbes Social Media

I spoke with Get Engaged founders Cameron Fordham, Ben Hiott and Alex Dermer about the vision behind their company and their secrets to staying ahead in an evolving global industry

An Open Letter Thanking The National Hurricane Center For Plenty Of Notice On Michael

Forbes Social Media

Meteorologists were signaling days in advance that Hurricane Michael was likely going to be a major hurricane

66

Facebook Says It Already Has 97% Of Taiwan's Internet Users, And Now It's Targeting Businesses

Forbes Social Media

Facebook will help Taiwan's businesses promote themselves abroad, while likely gaining more subscribers and traffic for itself. NASDAQ:FB

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Instagram's New Anti-Bullying Filtering Is So Dangerous

Forbes Social Media

From their early roots as absolute defenders of free speech, social media platforms have embraced black box filtering without any accountability into how what we see and say are being profoundly reshaped every day. Bullying is far too important of a societal issue to address in secrecy and shadows

Facebook's Workplace Takes On Slack With AI, Newsfeeds—And Zero Ads

Forbes Social Media

Facebook is betting on a business that for once, doesn't rely on targeted advertising. Its roster of early customers looks promising

Old School Is New School: Reconceiving AIDA for the Connected Consumer

Forbes Social Media

When the AIDA model is reconceived for today’s connected consumers, the visionary insights of it not only stand the test of time but help us clarify and refine our role as marketers in the brand-consumer relationship