Wed.Oct 10, 2018

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

Team 286

The A-Zs of SEO in 2018 [Infographic]

Social Media Today

Need some help understanding the common SEO terminology? Here's what you need to know

SEO 168

Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season.

4 Ways to Optimize your Website to Drive Pinterest Conversions

Social Media Today

Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top 10 Dussehra Social Media Posts

Unmetric

Ten days of Dussehra celebration definitely calls for a ten-day long campaign. With all that pressure, we know you could use all the ideas and inspiration you could get to make it an engaging and successful campaign. Here is the list of top performing social media brand content around Dussehra.

Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

Social Media Today

Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion

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Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

Social Media Today

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit

How to use social media personas to boost brand engagement

Sprout Social

Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online , it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that your message is on point? Welcome the world of social media personas.

How to Get, Analyze, and Use Consumer Insights from Social Media

Digimind

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them! The post How to Get, Analyze, and Use Consumer Insights from Social Media appeared first on Digimind Blog. Execute

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Social Media Today

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Demise Of Google+ Again Highlights Rampant Mismanagement At MountainView

Forbes Social Media

What has happened to Google+ is just another illustration of what happens when a company loses talent, lacks foresight, is patently naïve and hopelessly inefficient. If Google is guilty of anything, it is a failure to manage its immense talent and potential. NASDAQ:GOOGL

But The Unemployment Rate is Low

Ari Herzog

Yes, we are witnessing a national unemployment rate that is at its lowest point since 1969. But that doesn’t mean that everyone who is unemployed (or underemployed, like me ) will get hired tomorrow. The job search process today is no different than in the past. As I recently commented on LinkedIn , I’ve been underemployed for a year. The low unemployment rate only means that employers and recruiters are more specific in their needs.

Is Apple The Only Company People Can Trust With Their Data?

Forbes Social Media

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now

Apple 76

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Can We Do About Foreign Fighters Returning From Islamic State?

Forbes Social Media

With more than 900 individuals from the UK travelling to engage with the conflict in Syria, we must ensure that robust evidence and legal tools are used against those who continue to pose a threat to our national security

3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea

ProBlogger

The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death.

What Brands Can Learn From The New York Public Library's Instagram Stories

Forbes Social Media

The New York Public Library is engaging the next generation of readers by taking classics like Alice's Adventures in Wonderland and turning them into #InstaNovels on Instagram Stories

How To Find Technology Talent In The LinkedIn Era

Forbes Social Media

Social networks have transformed the channels through which organizations find talent, but is innovation in the recruitment industry still the exception? NASDAQ:MSFT NASDAQ:MWW

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Are These 'Hot Towers' In Dangerous Category 4 Hurricane Michael?

Forbes Social Media

A dangerous and unprecedented category 4 Hurricane Michael is hours from U.S. landfall. What role did something called "hot towers" play in its dramatic intensification

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Architecture, Artificial Intelligence And The Postmodern Domestic Sphere

Forbes Social Media

With the announcement that Amazon plans to develop AI-enhanced homes, what does this mean for our society and domestic life, where every action deemed "minor" or "utilitarian" risks being automatised

66

No Google Isn't Trying To Censor The Web

Forbes Social Media

Google's presentation captures a company not presenting a vision for global internet censorship, but rather a company asking the most important question of all: how to preserve the freedom of the web while protecting it from the darkest corners of society and to do so before it is too late

Chatbots Are Dead. Cloud Unicorn Intercom Is Betting AI Can Bring Them Back.

Forbes Social Media

Cloud computing unicorn Intercom is betting that chatbots can have a revival -- if properly using AI to help customers get answers, no human required

59

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

This Is Why People No Longer Trust Google And Facebook With Their Data

Forbes Social Media

Over the last two weeks, Google and Facebook have both admitted data breaches. Who can be trusted now

Data 53