Tue.Sep 18, 2018

Instagram Adds New Shopping Options to Boost Revenue Potential

Social Media Today

Instagram is expanding its shopping options to encourage more business activity within the app

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. According to eMarketer social media advertising is expected to account for nearly $30 billion of all digital ad spending, no doubt Q4 and the holiday season is going to contribute greatly to that number.

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Facebook Ad Frequency: How High Is Too High?

Social Media Today

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. If your head is spinning from all the new Stories possibilities – or if you simply need a refresher – read on as we break down each new feature and how to best leverage them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter's Adding a New Option to Switch Back to a Reverse Chronological Timeline

Social Media Today

Twitter has announced that it will let users opt into a chronological feed of tweets, as opposed to the algorithm defined 'best tweets first' process

Feed 131

Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending a direct message. In August, we saw large decreases in engagements on Facebook.

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How to Optimize Videos Across Every Social Network

Oktopost

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […]. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube

7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy

Social Media Today

Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram.

Which Social Platforms are SMT Readers Spending More Time on? [Report]

Social Media Today

Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Create Word Of Mouth For Your Company, Product, Or Idea

WebInKnow

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Viral Marketing Marketing World Wide Rave Newsjacking

Up and Downvotes for Tweets? Twitter has Reportedly Been Testing a New Engagement Option

Social Media Today

Twitter has been experimenting with Reddit-style up and downvotes for tweets, though it may never be rolled out to the public

Reddit 131

How To Create Word Of Mouth For Your Company, Product, Or Idea

WebInKnow

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Newsjacking Marketing World Wide Rave Viral Marketing

Bad Weather Information 'Not' Responsible For North Carolina School Decisions

Forbes Social Media

Was a lack of meteorological information to blame for bad school decisions in some North Carolina school districts? This analysis says "no

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Your Ultimate Social Media Checklist [Infographic]

Social Media Today

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis

This Anonymous Social Network Allows Women To Be Honest Rather Than Portray Perfection

Forbes Social Media

A new startup is changing the social media game with a social network that’s for women only, and is completely anonymous

How to Livestream a Canon EOS M50 eg YouTube or Facebook Live

Laurel Papworth

I have an EOS M50 camera and I wanted to use it for livestreaming on both Facebook Live and YouTube Live. It was challenging to work out but I did it! ??. How I connect my Canon EOS M50 to Facebook Live or YouTube Live or Twitch via OBS. 2018 version. Took me a while to figure out, so here it is ??. Put the Canon EOS M50 camera on a tripod etc, and then connect USB ( NOT HDMI) to the camera and the computer. You should get a computer icon flash up on the viewfinder of the camera.

Twitter Is Where The News Gets The News, CEO Jack Dorsey Says

Forbes Social Media

The one advantage that Twitter has against its peers is the fact that it is just completely open and completely fluid and completely public, said CEO Jack Dorsey. That's why there can't be any filter bubbles or echo chambers on Twitter. NASDAQ:FB NYSE:TWTR

News 58

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

8 Important Admin Tasks to Do When Launching a New Blog

ProBlogger

The post 8 Important Admin Tasks to Do When Launching a New Blog appeared first on ProBlogger. When you launch a new blog (especially if it’s your first), there’s so much to do it can feel overwhelming. Having spent so much time and effort selecting your theme , pre-writing posts , and maybe even setting up your email list , you probably just want to make it live as soon as possible so you can tell everyone you know about it. But hold up just a minute.

Facebook Increases Security For Political Campaign Staff

Forbes Social Media

Facebook is introducing new security tools for political campaign staff, concerned about dirty tricks in the run-up to the mid-term elections. NASDAQ:FB