3 Tough Questions About the Future of Social Video
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SEPTEMBER 17, 2018
Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. As various platforms ramp up their video capabilities, it’s clear that social video is only growing in importance. But what platforms will ultimately come out on top, and where should brands be directing their focus when crafting content strategies?
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