Mon.Sep 10, 2018

Infographic: How to measure social media ROI

Sherrilynne Starkie

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.

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A Guide for SEO for Your YouTube Videos [Infographic]

Social Media Today

If you're looking to maximize your use of YouTube, you need to take YouTube-specific SEO into account

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram.

How to Boost Your Next PR Campaign with Semantic SEO

Meltwater

Search engine optimization (SEO) is evolving. Google is consistently changing their algorithm, affecting how SEO should be implemented. To cover the new changes, we had SEO guru Andy Crestodina explain what semantic… Read More >>>. PR Analytics

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

LinkedIn Dynamic Ads Enable Marketers to Engage Propsects with Ads Automatically Personalized to Them

Buffer Social

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads.

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Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind.

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

WebInKnow

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference.

These Are The Disruptive Technologies That Will Affect Your Industry

Forbes Social Media

These are the technologies that are coming to disrupt your industries. Some don't exist yet but all are plausible. You should be worried.and inspired

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

WebInKnow

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Does It Mean To Live Our Entire Lives Under Digital Surveillance?

Forbes Social Media

We live in a world in which our every word and action is recorded and preserved for perpetuity by myriad companies across the globe, our children chase approval from total strangers and algorithms profile and guide us towards products, services and beliefs they think will best suit us

The complete guide to social media for musicians

Sprout Social

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram. yyys #allpointseast #london ⚡️💗🐰💗🐰💗⚡️ our beating heart for you!

More Than 1 in 4 Americans Have Deleted Facebook, Survey Reveals

Forbes Social Media

Following the Cambridge Analytica data-sharing scandal, Americans - especially young adults between 18 and 29 - have significantly cut back the time they spent on Facebook which could greatly benefit Snapchat, the company's main competitor. NASDAQ:FB NYSE:SNAP

260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift

ProBlogger

The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective. This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Very Worrisome Facts About Hurricane Florence

Forbes Social Media

Hurricane Florence likely impacts the U.S. this week as a major hurricane. Here are three major concerns

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Common Marketing Mistakes & 5 Ways To Ensure You're Not Making Them

Forbes Social Media

Feeling like your marketing isn't serving you? You're probably missing opportunities with these common marketing mistakes

Why Facebook's New User Trustworthiness Scores Are So Frightening

Forbes Social Media

Facebook is transitioning from passive data archive to active profiling services provider: from offline mass surveillance facial recognition to “trust” ratings, we see a company that puts even China’s mass surveillance and societal-scale profiling ambitions to shame

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