Social Media Today

JULY 31, 2018

LinkedIn is adding in Microsoft's machine learning tools to boost its capacity to detect potentially offensive content.

Microsoft 148

Microsoft LinkedIn Process Tools 148

Oktopost

JULY 31, 2018

Tapping into the power of employee advocacy offers tremendous benefits for your B2B brand and employees alike. Cost-effective and ROI-positive, employee advocacy allows the marketing team to amplify the company’s message on social media, increasing brand awareness and generating more sales leads. Likewise, a strong employee advocacy program benefits employees as well, positioning them as […].

B2B 90

B2B ROI Cost Team 90

Social Media Today

JULY 31, 2018

YouTube has added support for vertical video format to their web app as it caters to increased adoption of vertical content.

YouTube 112

YouTube Video Trends Content 112

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. 1.

Influencer 77

Influencer Instagram Hashtag How To 77

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Social Media

Social Media Today

JULY 31, 2018

Twitter is working with two groups of academics to determine new ways to measure the impact of tweets, and how to improve discussion on the platform.

Platform 85

Platform Project Twitter Groups 85

Amy Porterfield

JULY 31, 2018

HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY! I’m always in awe when one of my students shares with me how they’ve built their million dollar online businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well! […]. The post Million Dollar Club Student Spotlight with Anna Digilio appeared first on Amy Porterfield | Online Marketing Expert.

Course 73

Course Sites Marketing List 73

WebInKnow

JULY 31, 2018

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

eBook 71

eBook Social Media Strategy Comments 71

Social Media Today

JULY 31, 2018

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Gaetano Nino DiNardi, Vice President of Marketing for Sales Hacker.

Content 71

Content Engineering Marketing 71

Forbes Social Media

JULY 31, 2018

H&M’s agile new brand, Nyden is differentiating itself from its mothership and the rest of the high street by marching to the beat of its own drum: considering itself part start-up, they’ll be no standard seasons nor collections, just drops when it deems fit and collabs with ‘tribal’ tastemakers.

Fashion 54

Fashion Startup Brands 54

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. This is Canada’s largest pet industry trade show and thousands of people from right across the North America attend. It’s where the industry comes together to connect, network and learn.

Industry 42

Industry Social Media Training Survey 42

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A beginner's guide to social media automation tools and getting automation right.

Social Media

ProBlogger

JULY 31, 2018

The post Everything You Need to Know About Inserting and Editing Images in WordPress appeared first on ProBlogger. Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near the start). However, it’s easy to make mistakes with images.

WordPress 28

WordPress Library URL Software 28

agora pulse

JULY 31, 2018

Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It ). But it can also be a life saver. In the above blog post, I mostly got angry at the “set it and forget it” mentality some people promote. If I had to summarize what “bad” automation is, it would probably come down to this: if an automation tool is used to “set it and forget it”, then, it’s probably taking you to the dark side of automation.

Features 165

Features Social Media Social Media Management LinkedIn 165

Sprout Social

JULY 31, 2018

Instagram has grown to over 800 million users , adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. You’ll learn both paid and organic methods of generating new business, followers, and engagement.

Instagram 84

Instagram Brands Marketing Hashtag 84

Jon Loomer

JULY 31, 2018

I’ve written previously about reporting on reach using Facebook Insights, both at the Page Level and the Post Level. Now we’ll dive into reporting on Facebook Paid Reach using Facebook Ads Manager. We’ll address some of the pitfalls in reporting inaccurate data, and how to identify Reach Overlap at the Ad, Ad Set, and Campaign levels. Remember that reach is a measure of unique users.

Report 127

Report Facebook Metrics Campaign 127

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Sprout Social

JULY 31, 2018

In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to catch it when it does show up. I’m here to tell you the fear is unwarranted.

ROI 72

ROI Journal Metrics Instagram 72

Ignite Social Media

JULY 31, 2018

In June , we saw many added Facebook features, as well as a new shopping basket feature on Instagram. This month, we saw Snapchat providing marketers more data & new ad formats on LinkedIn and Facebook. Need help making sense of social media trends? Let us know! Snapchat Launches ‘Footprints’ to Show User Behavior. Over 90% of Snapchat users opt-in to share their location data, according to Snapchat.

Social Media 90

Social Media LinkedIn Retail Fashion 90

Social Media Today

JULY 31, 2018

How are beauty brands making the most of Instagram? Here's a study of more than 29k posts from 75 US Instagram beauty accounts.

Analysis 99

Analysis Instagram Brands Study 99

Social Media Today

JULY 31, 2018

This infographic looks at the rising expectations of the modern online consumer, and what you need to cater for on your site.

Sites 149

Sites 149

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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