Fri.Apr 20, 2018

8 Elements Behind Every Successful Social Media Strategy

Social Media Today

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you ne

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions.

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Social Media Today

Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy

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How to Make Staged Shots Feel Candid

Ignite Social Media

Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule above all else.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Six Links Worthy Of Your Attention #408

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof

Social Media Today

Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies

[Cool Infographic Friday] Women in Information Security


This is just a slice of data about a particular female role in tech in the corporate world, but I find this very interesting. Tip o’ the hat to SiegeMedia for the share and Varonis for the infographic. Photo by William Iven on Unsplash. Cool Infographic Friday Useful Data

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Why You Should Consider Re-Focusing Your SEO Process onto 'Pillar Pages'

Social Media Today

As search habits evolve, so too do Google's algorithms - and your SEO practices should also change in-step

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

27 Ways to Increase Sales on Your eCommerce Website [Infographic]

Social Media Today

Looking to increase your eCommerce performance? This infographic looks at some of the key motivators and detractors for online shoppers