Thu.Mar 01, 2018

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional.

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How Key Influencers Can Help You During Crisis Communications

Meltwater

During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.Include Key Influencers in Your Crisis PlanConsider… Read More >>>.

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Is There Magic Behind Your Bulk Uploading Scheduler?

agora pulse

When Agorapulse introduced bulk scheduling, I did a little dance. It’s such a simple way to ensure that your feeds keep ticking over even when you don’t have time to post. For a sieve-head like me, bulk-scheduling posts means not forgetting important scheduled posts, and it helps space out sales and relationship building content. If you manage multiple social networks, this will be such a timesaver.

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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

Audiense

Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product.

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The Rise And Fall Of Thought Leaders, Gurus And Experts

Twist Image

Define "success." This could get ugly. Recently, someone I would define as "successful" posted a warning about how many experts, gurus and "entrepreneurs" they have met over the years who are flat broke. This person did not share this as a criticism, but as a warning: Be careful whom you trust. They went on to discuss (and in the comments it was heavily debated) how someone's digital platform is rarely anything like their every day life (or, as I like to say: my Facebook profile is the person

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#200: 10 Online Marketers Share Their Zig Stories

Amy Porterfield

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you! To celebrate, I have asked some of my closest friends and peers to share quick pieces about something […]. The post #200: 10 Online Marketers Share Their Zig Stories appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules

The Realtime Report

Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules. Making money while sleeping is every business owner’s dream. But is it attainable? With proper SEO, your website will start ranking for relevant search terms, which should bring you more leads (and customers) without you having to lift a finger. To maximize your chances of success, always keep the following SEO rules in mind: Content Is King.

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A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Buffer Social

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results. But one thing we haven’t done well is to explain the how: how to run social media experiments.