The Social Media Hat
FEBRUARY 6, 2018
60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.
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Ignite Social Media
FEBRUARY 6, 2018
In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game.
Oktopost
FEBRUARY 6, 2018
Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […].
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Audiense
FEBRUARY 6, 2018
Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics…. According to a study by Google 70% of customers value a brand that engages with consumer passions and interests during a campaign. 82% of consumers feel highly influenced by the recommendations of a micro-influencer. 73% of marketers believe
Kikolani
FEBRUARY 6, 2018
How are you going to address the needs you have found in your customers? The answer is more complex than You're reading How to Build Content to Address Your Customers’ Needs , originally posted on Kikolani , authored and copyrighted by Kate Summers. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Digimind
FEBRUARY 6, 2018
Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.
Proactive Report
FEBRUARY 6, 2018
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the busines
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