Thu.Jan 18, 2018

There’s Hope For LinkedIn Groups … I Hope!

Myrland Marketing

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button.

Feed 25

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it.

CMO Vision: How we use Consumer Insights for our own Media Strategy

Audiense

Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Sidekick February 2018: Social Holidays, Themes, and Noteworthy Events

Meltwater

And just like that, we're already onto the second month of 2018! Expect to see a lot of red, not just for Valentine's Day but also for social holidays like… Read More >>>.