Thu.Jan 18, 2018

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it.

6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions.

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CMO Vision: How we use Consumer Insights for our own Media Strategy

Audiense

Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Social Media Planning Around Popular Events

Ignite Social Media

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Sidekick February 2018: Social Holidays, Themes, and Noteworthy Events

Meltwater

And just like that, we're already onto the second month of 2018! Expect to see a lot of red, not just for Valentine's Day but also for social holidays like… Read More >>>.

Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling.

YouTube Advertiser Changes Involve Human Reviews, Higher Requirements

Devumi

YouTube is instituting sweeping changes to its Google Preferred program in a bid to reassure advertisers of its integrity as an advertising platform. Read about these YouTube advertiser changes and prepare your channel. YouTube advertiser changes: Manual reviews One of the significant YouTube advertiser changes announced was the introduction of manual reviews for videos included […]. The post YouTube Advertiser Changes Involve Human Reviews, Higher Requirements appeared first on Devumi.