Thu.Jan 18, 2018

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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it. Test and Learn: Overview. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167
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Social Media Planning Around Popular Events

Ignite Social Media

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with.

Eventful 118
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CMO Vision: How we use Consumer Insights for our own Media Strategy

Audiense

Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience. Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking , based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them.

Strategy 112
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Social Sidekick February 2018: Social Holidays, Themes, and Noteworthy Events

Meltwater

And just like that, we're already onto the second month of 2018! Expect to see a lot of red, not just for Valentine's Day but also for social holidays like… Read More >>>.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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There’s Hope For LinkedIn Groups … I Hope!

Myrland Marketing

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. f you would rather read, you will find the transcription below.

Groups 73
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YouTube Advertiser Changes Involve Human Reviews, Higher Requirements

Devumi

YouTube is instituting sweeping changes to its Google Preferred program in a bid to reassure advertisers of its integrity as an advertising platform. Read about these YouTube advertiser changes and prepare your channel. YouTube advertiser changes: Manual reviews One of the significant YouTube advertiser changes announced was the introduction of manual reviews for videos included […].

Review 60
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6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions. When you “ do it for the gram ,” you better get the most views for your Story.

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