Facebook Website Custom Audiences Based on Pixel Events
Jon Loomer
OCTOBER 22, 2017
One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll guide you through the basics.
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