Sun.Oct 01, 2017

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Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Strategy 166
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How to: create your mission statement

Marketing to Serve

You need a mission statement. Where do you turn when you need to make a decision? How do you ensure that your choice will align with the direction of your business? How do potential customers you don’t already serve know who you are and how you are different? These are important questions that every business needs to have answers to. One of the key ways you can do this is by having a mission statement.

How To 86
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Making Great Choices With Roger Martin - This Week's Six Pixels Of Separation Podcast

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Episode #586 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. A legend in the world of business, leadership and management. A true legend. That is a fact when it comes to Roger Martin. Roger has published over ten bestselling business books, the most recent of which are Creating Great Choices (with Jennifer Riel ), Getting Beyond Better and Playing to Win.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Creating a value driven Target Market with 1 question

Marketing to Serve

The following two statements ring true when it comes to growing a business: If your business is holding no value, it cannot succeed. If your business is operating with undetermined value, it cannot prosper. What do these statements mean? And, what even is value in a world where so much is marketed to us as being valuable? Value as defined by The University of Minnesota is “benefits buyers receive that meet their needs” minus the hassle of acquisition.