Facebook Conversion Optimization: Standard and Extended
Jon Loomer
SEPTEMBER 7, 2017
You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. One of the many benefits of Facebook advertising is the ability to optimize for a particular action.
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