Responsibility for Social Goes Beyond Content Teams
Convince & Convert
JUNE 29, 2017
Your content team shouldn’t the only ones managing your company’s social media accounts. Takeaways. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases advocacy by 60 percent.
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