Waxing UnLyrical
MAY 10, 2017
Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Serena Ehrlich , Keosha Burns , Erica Hurtt , Elise Perkins , and Howard Williams all joined the panel.
Meltwater
MAY 10, 2017
Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More.
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Convince & Convert
MAY 10, 2017
The social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Takeaways. Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Forget about reaching your daily quota of posts, and focus more on the stories you share.
The Realtime Report
MAY 10, 2017
Tweaking Your Marketing Strategy: A Systematic Approach By Cameron Davis. Designing a marketing strategy is about more than just establishing a policy, and then following it. It takes endless tweaking to fine tune an approach. If you haven’t been doing this, you should get started. Here are some ideas: Keep Tweaking Your Marketing Budget. The average small business spends little on marketing.
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Stay N' Alive
MAY 10, 2017
Besides videos, memes have been king of content on social media for quite awhile now. However, its hard to know whether or not they would be appropriate for your business. Would using them be funny and engaging, or appear unprofessional? When it comes to memes for business pages, the results generally range from successful to catastrophic. If you want to know whether or not you should use memes for your social media business pages, here are a few things to consider: What’s your target audi
Laurel Papworth
MAY 10, 2017
Do you want me to look at your Facebook Page and give you some feedback? To do the research and then give you practical specific personal tips to improving your following and engagement and clickthroughs? I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. I tend to work Saturdays (and some would say, skive off the rest of the week ) mostly because the photographer/musician/VR boyfriend is hunkered down in his gallery doing creative-y things
agora pulse
MAY 10, 2017
The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. The Samurai principles of life, the Bushido, have always intrigued people all over the world. This unwritten code, passed from generation to generation, has inspired pop culture, books, poems, and movies in the modern world.
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