Tue.Apr 18, 2017

Social Media Automation Rules No Brand Should Break

Sprout Social

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

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How to Build a Brand on Twitter in 11 Easy Steps

agora pulse

Can you build a brand on Twitter 140 characters at a time? The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways to Write Faster

ProBlogger

Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago. Your blog post – that important but not urgent task – is often the victim of the go-go-go life.

What Makes A Great Brand?

Twist Image

Not a good brand. Not a successful brand. a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer. Candidly, that's a little bit vapid when you consider that piles of business books and courses have been written and conducted to explain what a true brand is.

New Rules of Best in Class Social Media Image Composition

Ignite Social Media

Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post.

Class 12

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Makes A Great Brand?

Twist Image

Not a good brand. Not a successful brand. a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer. Candidly, that's a little bit vapid when you consider that piles of business books and courses have been written and conducted to explain what a true brand is.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

First Look: The Analyst's Canvas

Net-Savvy Executive

I was recently asked how I define media intelligence , which is a bit tricky because my definition starts with objectives rather than a list of capabilities.