Mon.Apr 17, 2017

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It’s Time to Break Free from Your Vanity Metrics

Spin Sucks

Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run. The post It’s Time to Break Free from Your Vanity Metrics appeared first on Spin Sucks.

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results.

How PR Pros Can Overcome These Six Common Struggles

Spin Sucks

These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them. The post How PR Pros Can Overcome These Six Common Struggles appeared first on Spin Sucks.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature.

Executives Role in Social Media Strategy

Ignite Social Media

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence.