Mon.Apr 17, 2017

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information.

Trending Sources

Digital Disappointment: Brands Getting CX Wrong

Proactive Report

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete.

Fidget Marketing For A World That Won't Stop Moving

Twist Image

How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter , has a new book out. It's called, Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can check out my conversation with Adam right here: The Business Of Addictive Technology With Adam Alter - Episode #562 of Six Pixels of Separation - The Mirum Podcast ).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature.

Executives Role in Social Media Strategy

Ignite Social Media

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence.

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