Ignite Social Media

AUGUST 16, 2016

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who are you trying to reach? As a popular platform among the younger demographic with 400 million snaps each day, Snapchat is the second most powerful social platform in the United States.

Brands 92

Brands B2B Fashion Platform 92

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.

Social Media 85

Social Media Mobile Social Networking Trends 85

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts?

Content 80

Content Marketing Reputation eBook 80

Twist Image

AUGUST 16, 2016

It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making me hate marketing automation. You're making potential clients hate you too. Please don't do this. I love marketing automation. Can't we have anything nice?

Marketing 55

Marketing LinkedIn Software Cost 55

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts?

Content 60

Content Marketing Reputation eBook 60

Twist Image

AUGUST 16, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Microsoft 43

Microsoft Automotive iPhone Research 43

Buffer Social

AUGUST 16, 2016

Sometimes it’s easy to do the right thing, and you get all the pride and happiness that comes along with it. Other times, doing the right thing is hard. It can take you away from what everyone else is doing, maybe even cause you to lose friends—or a platform for your voice to be heard. During those times, is it still worth it? As a team, we’ve decided that the answer to this is yes.

Social Media 63

Social Media Social Networking Team Company 63

Social Selling Masters

AUGUST 16, 2016

Selling is the ultimate purpose of every business. Companies spend plenty of time planning sales and marketing tactics, yet they can’t help making some common mistakes that close up any path for making conversions. If you are in the social selling world, you need to keep in mind that in the 21st century buyers are more equipped with information than ever before.

Avatar 77

Avatar Forums Fashion LinkedIn 77

Meltwater

AUGUST 16, 2016

A lot of time and money is spent on studying and explaining consumer behavior and… Read More.

Content 81

Content Marketing Study 81

ProBlogger

AUGUST 16, 2016

Jayde Leeder is the creative force behind Little Paper Lane, a stationery boutique on the Northern Beaches in Sydney that also has a thriving online arm. She also oversees a full graphic design studio specializing in wedding stationery and hand drawn signs, alongside teaching and managing social media. Recently becoming an online influencer herself, Jayde has seen how much social media (and Instagram in particular) has become a foundational aspect of business online – or really any busines

Small Business 30

Small Business Instagram How To Communities 30

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A beginner's guide to social media automation tools and getting automation right.

Social Media