Harp Interactive
APRIL 26, 2016
Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.
Webbiquity SMM
APRIL 26, 2016
This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?
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Convince & Convert
APRIL 26, 2016
Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series. A few times a week, I create a Snapchat story with advice about digital marketing and customer service.
Talkwalker SM
APRIL 26, 2016
This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel. News about advances in 3D printing technologies, Canadian Prime Minister Justin Trudeau’s stance on LGBT issues, and contagious cancers are seemingly incompatible stories. But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation.
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Convince & Convert
APRIL 26, 2016
Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. With an astonishing $23 billion in sales and 61,000 employees worldwide , they have established an impressive presence in the field of national security. So why would a business such as Raytheon need social media?
Devumi
APRIL 26, 2016
A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money. Conversion rates for the average website are […]. The post Why Your Marketing Team is Not Performing Well (Is it your Fault)?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Devumi
APRIL 26, 2016
A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money. Conversion rates for the average website are […]. The post Why Your Marketing Team is Not Performing Well (Is it your Fault)?
Razor Social
APRIL 26, 2016
Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users. Facebook Messenger – 900 million active users. Viber – 700 million active users. Mark Zuckerberg forked out $19 billion dollars to buy WhatsApp so he could see the growth that was coming (he bought it when the had about 500 million users but it’s still doubled in size since then).
Unmetric
APRIL 26, 2016
As an Instagram user, I have been experiencing a wide range of very strong emotions about their plan to revamp the newsfeed. Posts will no longer be arranged in reverse chronological order, but based on how likely it is to interest me. I was outraged that Instagram gets to decide what I see and that too, because of what I’d ‘liked’ earlier. I mean, you might not ‘Like’ posts from certain people but you definitely want to keep seeing them and looking them up is just stalker-ish - as opposed to fo
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust.
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Kikolani
APRIL 26, 2016
Content marketing is hard work. You have to be a bit of everything to do it well – a marketing pro, a psychologist, an excellent writer, a solid researcher, an expert on all social media platforms, a creative, and a quick study, in order to keep up with the rapidly changing environment of all things digital. Balancing all of these personas may make you feel like you have multiple personality disorders at times, but take heart.
ProBlogger
APRIL 26, 2016
This is a guest contribution from Ashlea Green. Whether you’re a professional blogger or just getting started, gaining social traction for your posts is one of the most crucial tactics for getting your blog noticed and read. Hence the coined expression “content is fire, and social media is gasoline.”. The majority of bloggers are familiar with general social media strategies like (what types of content to share or where to post them), but they might not have considered implementing social tacti
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