Thu.Dec 13, 2012

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

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The Best Business Books Of 2012

Twist Image

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners. The Best Business Books of 2102.

Experimental Branding with the New Spotify


Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Association CEOs on social media


Just wanted to say thank you to Deirdre Reid, a great friend and colleague and occasional writer for SocialFish, who, inspired by our posts about CEOs on Twitter , has started her own series over on the Avectra blog showcasing CEO’s using social media.

Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness It


As web usage grows, and we all become more connected more of the time, it could seem like getting traffic to your blog should be getting easier. But as connectedness increases, so does competition.

Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today.

How to Fill the Giant Guest Post Hole On Your Blog


This guest post is by Joel Zaslofsky of Value of Simple. Is there a sign on your blog silently screaming, “Please don’t help me grow?”. It’s a shame that most of us put that sign up without even noticing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Predicting Week 15 of the NFL season with @DanielEAgee

Jeff Esposito

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ).

5 Ways To Diversify Your Online Marketing

Small Business Mavericks

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the more you do the more time it consumes. Therefore, you have to be judicious in how you diversify and what tactics you use to get the word out about your business. Still, you cannot just rely on one source of links or traffic. It isn’t good business sense for one thing.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequiter Wiley Miller