Wed.May 30, 2012

Trending Sources

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role.

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5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Personally I’ve got a love/hate relationship with Google+. It’s Twitter on steroids. They are also doing an amazing job of listening to what the network wants and adding new features to suit. Twitter.

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Self-Publishing vs. Publisher: Why You Should Do Both

Spin Sucks

Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. He asked me if I was exhausted yet (I said yes) and I asked him the same question. Is Publishing Dead?

Local TV News Teams Having Fun with Pinterest

Adam Sherk

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. It is fair to say that it is still early days for local TV newsrooms on Pinterest.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor. Did you know taking a break from it all actually benefits your psychological health? In the study, the effect of vacation anticipation boosted happiness for eight weeks. Visualize.

How to Apply Social to Conferences


Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. It’s something that your social-media-savvy participants are starving for. This is how.

You Can Learn A Lot From Someone Who Makes Comic Books

Twist Image

Why didn't they have commencement speeches like this when I was growing up? In the past couple of years, it seems like more and more amazingly powerful commencement speeches have been making their way online. The Steve Jobs one still gets its fair share of million of views each and every year (watch it here: Steve Jobs Stanford Commencement Speech 2005 ). Listen to Neil Gaiman. Make mistakes.

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The Ultimate Twitter Profile Cheat Sheet

Shift Digital

Did you know 11 Twitter accounts are created every second? That’s over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I’m sharing how you can create a fully optimized Twitter profile in a few simple steps. Don’t worry, this won’t hurt a bit! Here is the ultimate Twitter profile cheat sheet: 1. This is very important.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Three Buckets of Social Media Data

Net-Savvy Executive

In preparing for last month's Social Media Analytics Summit, I needed a talk on the emergence of the social media analytics industry—which was tricky, since I don't usually talk about social media analytics. I didn't want to set up an elimination round of buzzword sweepstakes , arguing for this usage or that. I've used a disappointment setup in my presentations for a while. It depends."

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Pepsi’s Live Now For Music on Twitter

Sherrilynne Starkie

Pepsi and Twitter are teaming up for what might become a real game changer for the Twitterverse. Today, Pepsi’s Twitter page has become an entertainment centrepiece where people can download free songs and watch concerts. It’s called Live Now For Music. The initiative results from Pepsi’s significant investment in Twitter to create this enhanced profile and some clearly compelling content.

Boost Conversions Step 2: Revisit Your Conversion Funnel


In this, the second part of our short series on boosting conversions on your blog, it’s time to look at your conversion funnel. Yesterday, the Blog Tyrant showed us how to review our offer of a paid or free product or service. Through that analysis, you should be able to pull together some detailed and valuable information about your product. I want to take those ideas a step further today.

7 Lively Loves of Social Marketing

Engaging Brand

So of course there is an alternative to yesterday's The 7 deadly sins of brand marketing . Being selective with how you communicate with your consumer, make it conversational which means, entertaining, educational, a secret! think shareability. Love hearing from your customers - positive or negative. You can learn what is great, what is not so great.and remember turning round a negative can be the ultimate in creating customer loyalty. . Underpromising and overdelivering.I a cookery book or calender.always surprises, always make me feel valued. What are you doing well? .

A World Gone Social

Learn how companies must adapt to survive.

The Influence of the Unpopular

Geoff Livingston

Image by Khiera Falconari Have you seen “The Grey?” ” What a dark movie! Of course, if you’re a wildlife fan, the wolf pack scenes were fantastic. And how menacing was the wolf pack leader? I don’t think he’d be invited to the high school prom. Yet the alpha male is the most influential of all [.]. Influence Alex Pentland Honest Signals influence michael arrington popular popularity unpopular

Tips & Tricks for new Facebook Pages App Release

The Social Media Incubator

With the release of the new Pages app for Facebook on Monday, there are settings we feel you should be aware as an admin of your companies page. To get to the settings of your company page you’ll need to click on the “Edit page” button which moved to a more obvious place instead of under the “Manage” of where it was before. Figure 1.1. ” (red circle). Figure 2.1.

Taking Advantage Of Peaks And Troughs In Website Traffic

Small Business Mavericks

Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies. What about online businesses? Peak and troughs in website traffic are not just seasonally related.