Wed.May 30, 2012

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.

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5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Personally I’ve got a love/hate relationship with Google+.

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Trending Sources

Local TV News Teams Having Fun with Pinterest

Adam Sherk

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations.

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3 Cool Pinterest Tools For Brands & Marketers


The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Apply Social to Conferences


Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together.

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The Ultimate Twitter Profile Cheat Sheet

Shift Digital

Did you know 11 Twitter accounts are created every second? That’s over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I’m sharing how you can create a fully optimized Twitter profile in a few simple steps.

Three Buckets of Social Media Data

Net-Savvy Executive

In preparing for last month's Social Media Analytics Summit, I needed a talk on the emergence of the social media analytics industry—which was tricky, since I don't usually talk about social media analytics.

Pepsi’s Live Now For Music on Twitter

Sherrilynne Starkie

Pepsi and Twitter are teaming up for what might become a real game changer for the Twitterverse. Today, Pepsi’s Twitter page has become an entertainment centrepiece where people can download free songs and watch concerts. It’s called Live Now For Music.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Lively Loves of Social Marketing

Engaging Brand

So of course there is an alternative to yesterday's The 7 deadly sins of brand marketing . Being selective with how you communicate with your consumer, make it conversational which means, entertaining, educational, a secret! think shareability. Love hearing from your customers - positive or negative. You can learn what is great, what is not so great.and remember turning round a negative can be the ultimate in creating customer loyalty. . Underpromising and overdelivering.I

Boost Conversions Step 2: Revisit Your Conversion Funnel


In this, the second part of our short series on boosting conversions on your blog, it’s time to look at your conversion funnel. Yesterday, the Blog Tyrant showed us how to review our offer of a paid or free product or service.

Tips & Tricks for new Facebook Pages App Release

The Social Media Incubator

With the release of the new Pages app for Facebook on Monday, there are settings we feel you should be aware as an admin of your companies page.

The Influence of the Unpopular

Geoff Livingston

Image by Khiera Falconari Have you seen “The Grey?” ” What a dark movie! Of course, if you’re a wildlife fan, the wolf pack scenes were fantastic. And how menacing was the wolf pack leader? I don’t think he’d be invited to the high school prom. Yet the alpha male is the most influential of all [.]. Influence Alex Pentland Honest Signals influence michael arrington popular popularity unpopular

A World Gone Social

Learn how companies must adapt to survive.

Taking Advantage Of Peaks And Troughs In Website Traffic

Small Business Mavericks

Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. Those quiet times are often a relief, time to restock shelves, handle the administrative side of business, and work on different marketing strategies.