8 Reasons Why Customers Are More Than Just Buyers
MAY 23, 2012
Step change innovation seems so much easier when you are outside the industry. Think Nike with fitness technology, think Apple with music, think Gore and environment. Outsiders can see through the "Why we can't", the "We've tried that before".and and they ask we need to, so how do we? . Socialising business has one huge benefit for creativity and innovation. Each business has at their fingertips.true outsiders.they are called Customers or Consumers!