Wed.May 23, 2012

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

7 Tips For Getting More Donors

Waxing UnLyrical

Guest post by Rob Wu. Would you like to know how to attract more donors? Do you want to learn professional fundraisers’ secrets? Of course you do! . Fundraising is your nonprofit’s lifeblood; funds fuel the impact you make.

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Trending Sources

Can We Wait 3 to 5 Years for Change?


McKinsey Quarterly has an interesting article about the adoption of social technologies in business (you have to create a free account to read the whole thing).

If Linkedin Had Been Invented In The 80s


Last week, we reimagined Pinterest had it been invented in the 90s. This week let’s take a look at… …if Linkedin had been invented in the 80s. It’s about as exciting as it is now (zing!). Video URL: [link] ].

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model?

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HIP Network Live Chat #HIPMAY23


The HIP Network Hybrid Event “ Understanding Meetings Cost in the New Reality ” is happening today from 2:30 – 6:00 pm ET. Follow along here! (If If you can’t see the CoverItLIve window below, click here.). Mark Your Calendars Social Learning

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Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure?

Do We Really Need Likes?

Geoff Livingston

Rohit Bhargava and Aaron Strout at SxSW Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit: “The biggest question that I had to [.]. Uncategorized facebook klout ladder of engagement Likeonomics Likes Rohit Bhargava

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

8 Reasons Why Customers Are More Than Just Buyers

Engaging Brand

Step change innovation seems so much easier when you are outside the industry. Think Nike with fitness technology, think Apple with music, think Gore and environment. Outsiders can see through the "Why we can't", the "We've tried that before".and and they ask we need to, so how do we? . Socialising business has one huge benefit for creativity and innovation. Each business has at their fingertips.true outsiders.they are called Customers or Consumers!

Are Mobile Apps The Future Of Online Marketing?

Small Business Mavericks

Search and social marketing are often discussed on these pages mainly because they are have been the best use of a small business owners time and money. Both help businesses connect with potential customers and when successfully applied, help businesses grow and become stronger. Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses. There are tens of thousands of mobile apps available, the majority of them free.

Case: The Swedish Army Makes You Think outside The Box – from within The Box!


Tweet Recruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online.

5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog


This guest post is by Greg Digneo of Sales Leads in 30 Days. What can I learn from the business life of Steve Jobs that will help me grow my blog?”. We’ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn’t an easy question to answer. But it’s one that I couldn’t get out of my head. There has to be something to learn from a guy who revolutionized multiple industries and created two iconic companies.

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A World Gone Social

Learn how companies must adapt to survive.

Create a Mail Merge from Existing Excel List


Creating a Mail Merge from an existing list, especially when that list is being imported from Excel, is really quite an easy task. So easy, even Santa could do it. The first step is to create an Excel spreadsheet to house your recipient information.

SAP: Maybe not a crisis communications case study


The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate

Uncommon uses for business cards

Jeff Esposito

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects.

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Use Email to Post to Your Blog


This guest post is by Anurag Bansal of Techacker. Owners of blogs don’t get the flexibility to post by email through a WordPress service.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Infographic: Pinterest Best Practices


Edelman , a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly.