Tue.May 15, 2012

Trending Sources

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

This is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release?

Social Business + Big Data = Business intelligence


Tweet. Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot – and it is! To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Especially the articles of Jeremiah Owyang and Raj De Datta. BDAs – what exactly is it again?

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Finally – A Promising Buzz in the Social Media Marketing Atmosphere


FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” In April Groupon settled a lawsuit for $8.5 Many vouchers go unused. Nearly zero barrier to entry.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How Content Creators Can Think Like Fiction Writers

Spin Sucks

Today’s guest post is written by Jill Pollack. . Reality TV is Giving Us Mental Whiplash. I caught my college professor friend Susan watching one of “ The Real Housewives ” shows. I wanted to call her on it but before I knew it, I was sucked in, my head aching from the quick cut editing and crazy camera movements. Don’t require our full attention? When did that become a good thing?

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. Want to be part of this?

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5 Steps to Improve Your Pinterest Profile in Five Minutes


This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. Is your Pinterest profile optimized so you’re found and followed by other users, repinned as much as possible, and sending tons of traffic back to your site? For most users, the answer is no, unfortunately. When you create a board on the fly (i.e., Like the current default? Related Posts.

7 Personalities of a Social Executive

Blue Focus Marketing

What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. As Nigel M.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Tracing the Path of the Digital Learner


Check out this Google Insights study about Education Trends Through the Eyes of Your Customer. In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found: 80% of education search query paths end without a conversion.

Find Your One Thing

Twist Image

Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. Becoming Elmo. He says that each and every muppet needs to have its own, one unique thing. For Elmo, it is love. muppet.

The Power of Powerlessness: Let Go and Put the Customer First


Jan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). It’s a similar approach as the B2B Blogging Trends paper Aggregage did in 2011. The topic of this collaborative white paper, however, is direct marketing or should I say dialogue marketing. One of the other contributors is Jan Van Aken.

Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers

Blue Focus Marketing

For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the “Nominate” button. You can also share this nomination message on Facebook, Twitter or Google+. Please use #Nifty50. Recognition.

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A World Gone Social

Learn how companies must adapt to survive.

How to Enable Google Authorship Information with Better Author Bio Plugin

Shift Digital

Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author’s social media profiles. With the advent of Google+, Google has begun encorporating Google+ Profile information within SERP (Search Engine Results Page) for both Google Web Search & Google News. rel=author">Google+</a> or. <a

Can Breastfeeding Save Time Magazine?

Twist Image

When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine ? The one with the mother and her older child. breastfeeding?" " I knew that they were talking about the issue dated May 21st, 2012 titled, Are You Mom Enough? by Kate Pickert. The real question is this: why did Time Magazine run with that cover story? It's all about the PR. dr sears.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. There’s no doubt that all the information you need to learn about the Wild West world of social media is available online. Ohio Growth Summit.

The Abominable Influencer

Geoff Livingston

Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and [.]. Influence abominable snowman influence influencer klout mac lethal Malcolm Gladwell marketing media paddy o'brien Social Media Wael Ghonim

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Infographic: State Of The Internet In 2012


Presented By: OnlineUniversities.com. Blog Kelly Rynard


E-Mail Marketing – The Money’s Still In The List

Small Business Mavericks

After many years of Internet marketing hype, latest data suggests that e-mail marketing is still the top earner for many businesses. It’s not a surprising statistic really, especially when it comes to businesses that follow the e-mail marketing protocols of double opt-ins and easy opt-outs. Most e-mail recipients are viewing e-mails because they want too – they are already interested in the business and the products they sell. What’s often hidden in these statistics is how a business comes by their e-mail marketing list.

Get Obsessed with Your Message


This guest post is by Danielle LaPorte of DanielleLaPorte.com. Blog = up? Posts = rolling? It’s time to get obsessed with your message. A quick dictionary moment, to differentiate between your voice, your topics and your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual. Your topics are the categories or subjects you write about (Eco-luxe weddings on a shoestring budget! Savvy corporate management, with heart and soul! Thrifty vegan recipes!). Cross-pollinate.

Stepping Stones to Social Business Model

Engaging Brand

"Wherever life is, it never retreats". Words of Kevin Kelly during his 2005 Ted Talk on How Technology Evolves. As much as we sometimes would like the world to stop so that we can catch our breath.it won't. I have written about social business a lot recently and that is because I feel that technology evolves then business models adapt to cope with the technology. Social media was a use of the technology. The greater effect though was raising the expectation of the consumer. Now the consumer has found their voice, they want more.like Oliver Twist ! Social business will emerge but in small steps.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

On the Elusive “Next Level” of Blogging


We’ve all heard of it—the elusive “next level” that so many bloggers talk about online. But what is the next level? How many levels are there? Is there an end point in leveling up? These are all worthwhile questions—especially for more experienced bloggers who have spent a lot of time and energy in reaching the level they’re already at. For these bloggers, trying to reach the next level can involve a degree of risk, so the steps that get us toward the next level might be taken slowly and with care. Originally at: Blog Tips at ProBlogger.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. Want to be part of this?

Got E-learning?


Need your feedback please! Does your organization rely on e-learning to drive revenue or member retention? Are you managing multiple e-learning platforms and software to deliver webinars, hybrid events, virtual conferences and more? Association Forum wants to give you access to the professional development you need to maximize the impact of e-learning. Complete this brief survey by 11:59 p.m.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Lie Day


8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.