Thu.May 10, 2012

Trending Sources

Can an Algorithm Write a Better News Story than Humans?

Spin Sucks

My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. And now we’re creating algorithms to write stories?

News 110

Defining the Need for Middle-Level Thinking


In the Future of Work Manifesto as well as in Humanize , we mention the concept of “middle-level thinking” I was asked recently to define this, and I realized that Jamie and I have talked a lot about it over the last few years but it’s probably high time for a refresher on what exactly we’re talking about. Associations seem to be very good at high-level thinking. Humaniz

How To Create Offers On Facebook


Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are still running in beta and are only available to a limited number of business pages.

Three Ways to Be a Better Integrated Marketing Professional

Spin Sucks

Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. You must also… Speak Up! Listen and Learn.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Association Social Media Trends [Panel Discussion]


We participated in a great breakfast hosted by Association Trends this morning. Trends presented their Association Social Media Benchmarking Study ( which we posted about recently ), and Lindy facilitated a discussion with three illustrious panelists: Curtis Midkiff from SHRM, Anna Baker from the American Diabetes Association, and Chad Davis from NAHB [disclosure - NAHB has been a SocialFish client]. The panel had a TON of good intel about how these associations are managing their social media and here’s my quick tweetaway summary. Case Study From the Trenches Useful Data

Please Help Me

Geoff Livingston

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round. Me and my co-author Gini Dietrich are hosting a virtual book launch party at. Me, Myself and I Gini Dietrich marketing marketing in the round round

Twitter Chats – Good For Business Or A Wild Public Meeting?

Small Business Mavericks

Twitter chats are a strange phenomenon that are becoming increasingly popular. According to one news story , advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could consider). So what exactly is a chat, and is it worth following up on? Twitter chats make use of the hash tag to connect like minded people in a chat session. There are some chats that are so popular they resemble a wild public meeting more than a chat session, with Tweets flying in faster than you can read them. Those particular chats have probably gone beyond what is useful for most businesses.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). Listen Now. Click the play button to listen here: Download the audio file: [link].

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create White Papers From Your Blog Posts and Use Them Effectively


This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? A white paper is a cross between a magazine article and a brochure. How can blogs use white papers?

The People Balance Sheet

Engaging Brand

Accounting for people is much more difficult than accounting for profit. Yet people are the value creators.we are much better at thinking about return on investment of machinery than we are of people. I tend to think it is more emotional, it is sensitive. Yet if someone cannot answer a simple question of how they bring value into the business, then they are not fully engaged. A credit controller is bringing in money to pay the wages, to create the ideas, to sell to the market etc. Of course if we don't measure then we can judge on who we like, on who is easy to manage, on who agrees with us!

Early Bird Tickets On Sale for Melbourne ProBlogger Event – #PBEVENT


Over the last few years I’ve hosted 2 events here in Melbourne for bloggers. What started in 2009 as a quickly pulled together and very cramped and crowded event for 150 bloggers has grown considerable. Today tickets have gone on sale for our October Event and it is going to be big – both in terms of attendee numbers, venue and what we’re setting out to achieve. This year’s Problogger Training Event will be held over 2 days at Melbourne’s Etihad Stadium (or rooms within the stadium). The dates are 12-13 October. Great Speakers. Solid Training. Sponsors.

Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. On their own, click through rates are a false statistic at the end of the day. Your ad unit has failed to deliver.

A World Gone Social

Learn how companies must adapt to survive.

3 Simple Tips for Getting Your Social Charisma On

Shift Digital

You’re a blogger, a tweeter and you’re on LinkedIn. And maybe a few other social channels. Okay, great. Now what? We’ve all read tweets and posts that tell you to build your content, be consistent and build a relationship. It seems easy enough to do right? Any marketer can develop a step by step strategy, customized just for you. You follow it religiously, get some new followers and have consistent content, maybe get a referral or a client, but building those relationships….well, well, it’s not happening. Wikipedia defines ‘charisma’ as: The term charisma (pl. charismata , adj.

Build Blog Products That Sell 6: Tell the World


This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise , create them , distinguish yourself from your competitors , test-market, figure out how much to charge , and find a clientele. If you’re late to the party, check out the previous parts of this series, right from the start , before going any further. Say you’ve done all of the above. ” Wow.


Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Psychiatrist's Hell Comic Wiley Miller


Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.