Thu.May 10, 2012

Defining the Need for Middle-Level Thinking

SocialFish

How To Create Offers On Facebook

Mindjumpers

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year.

Trending Sources

Facebook Fails are Mounting

SocialFish

Despite the media frenzy over Facebook’s impending IPO , all isn’t 100% rosy for Facebook.

This Blog Sucks (And You're Probably Not Reading This)

Twist Image

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook , Twitter , LinkedIn , and newer kids on the block like Instagram and Pinterest."

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Chats – Good For Business Or A Wild Public Meeting?

Small Business Mavericks

Twitter chats are a strange phenomenon that are becoming increasingly popular. According to one news story , advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could consider). So what exactly is a chat, and is it worth following up on? Twitter chats make use of the hash tag to connect like minded people in a chat session.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion.

How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper?

The People Balance Sheet

Engaging Brand

Accounting for people is much more difficult than accounting for profit. Yet people are the value creators.we are much better at thinking about return on investment of machinery than we are of people. I tend to think it is more emotional, it is sensitive. Yet if someone cannot answer a simple question of how they bring value into the business, then they are not fully engaged. A credit controller is bringing in money to pay the wages, to create the ideas, to sell to the market etc.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click.

3 Simple Tips for Getting Your Social Charisma On

Shift Digital

You’re a blogger, a tweeter and you’re on LinkedIn. And maybe a few other social channels. Okay, great. Now what? We’ve all read tweets and posts that tell you to build your content, be consistent and build a relationship. It seems easy enough to do right? Any marketer can develop a step by step strategy, customized just for you. You follow it religiously, get some new followers and have consistent content, maybe get a referral or a client, but building those relationships….well,

Early Bird Tickets On Sale for Melbourne ProBlogger Event – #PBEVENT

ProBlogger

Over the last few years I’ve hosted 2 events here in Melbourne for bloggers. What started in 2009 as a quickly pulled together and very cramped and crowded event for 150 bloggers has grown considerable. Today tickets have gone on sale for our October Event and it is going to be big – both in terms of attendee numbers, venue and what we’re setting out to achieve.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Psychiatrist's Hell Comic Wiley Miller

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A World Gone Social

Learn how companies must adapt to survive.

Build Blog Products That Sell 6: Tell the World

ProBlogger

This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise , create them , distinguish yourself from your competitors , test-market, figure out how much to charge , and find a clientele.

GPS 7

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic

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