Fri.Apr 27, 2012

Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week

SocialFish

Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing?

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Trending Sources

Can You Really Write a Short Book in 8 Weeks?

Debbie Weil

Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well.

Fetching Friday – Resources Mashup & Canary Sky

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Two Steps To Turn New Twitter Followers Into Genuine Connections

Absolute PA

In this video I cover one of the questions I get asked most by new Twitter users. In it I explain. Why being followed by complete strangers on Twitter is a good thing. Why Twitter’s open, no gate-keeper policy makes it the most social place online.

Are You Using Twitter To Its Full Potential?

Small Business Mavericks

Twitter can be a small business owners best friend, or worst enemy, depending on your approach. If you are not thoroughly conversant with how Twitter can be used to promote your business, a good place to start is on Twitter’s own “ Twitter for Business ” pages. You can download a 20 page Twitter business guide and read it at your leisure. I know a lot of businesses feel that Twitter is not for them.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do?

Social Media Kindness: The New "Little Black Dress"

Diva Marketing Blog

This week I had the amazing opportunities to particiapte in two "taking online offline" experiences. Experiences I would never had if it were not for Diva Marketing, blogging and of course social media. Friendships I would not have made if I had not take a risk.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do?

Search Engine Optimization Tip: Links Surrounded by Text

Bill Hartzer

Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you may not know about is the text that surrounds your links. This is just as important as your internal links with anchor text. You may have a link in the footer or the sidebar of someone else’s web site.

How to Write a Great Paragraph

ProBlogger

This guest post is by James Chartrand of Damn Fine Words. There are eight million posts out there about how to write a great headline. Copyblogger ’s written about half of them. I’ve written a few myself. But you know what none of us tell you? What to do after the headline. You know, the actual “content” part. It’s not enough to create killer headlines or spectacular introductions. It’s not enough to write compelling content (and we don’t tell you how to do that either).

Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

So how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week.

A World Gone Social

Learn how companies must adapt to survive.

Four Reader Myths You Can Safely Ignore

ProBlogger

In blogging, we often talk about the reader or the visitor, and what our audiences like (or don’t!). A lot of blanket statements are made around the ways we approach and connect with our audiences. But many of these ideas are little more than myth. Let’s look at four of the most common myths—and why you can safely ignore them. Myth #1. Readers don’t like to read. This is one of the most common reader myths.

FAQ 11

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance.