Tue.Apr 24, 2012

The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance.

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly.

Buy 115

Trending Sources

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.”

Alltop 114

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Block BranchOut on Facebook

Shift Digital

If you’re like me, you’ve been inundated with app requests on Facebook from an app called BranchOut. Supposedly it’s the “next LinkedIn”, but it has more than a few skeptics (me being one of them).

The Next Billion-Dollar Startup

Twist Image

The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. I know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. It was nothing against Instagram (I love the app), it was the purchase price that made me all weak in the knees.

Google Drive…Driving The Future of Online Storage

Shift Digital

Today Google launched the next in an every increasing list of productivity tools! Or in this particular case, and update and conversion of what was once known as Google Docs.

The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why The Pitch Will Perpetuate Bad Practices

Geoff Livingston

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This [.].

Are you the new expert?

Engaging Brand

The reason I ask is as the web becomes the expert village, technology is redefining what we mean by experts. The concept of expert appears to be evolving from a technical skill to an emotional and personal skill. The individual is becoming empowered as their own true expert. . The internet is allowing YOU to do your own market research, YOU to often know more about the product than the sales person. No one can design a mass product that suits YOUR distinct personality.

Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords

Bill Hartzer

Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time.

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Do Your Page Titles Make Your Content Redundant?

Small Business Mavericks

One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. I am often surprised then to find the answer to a question in the contents title. Is that good or bad? In my opinion, it’s not the best way to craft a title, and it could effectively make your content redundant before a word is read. How so you ask?

A World Gone Social

Learn how companies must adapt to survive.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

#measurePR: April 17 Transcript and a Big “Thank You”

Waxing UnLyrical

Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

Google Publisher Toolbar—a Must-have for AdSense Publishers

ProBlogger

This guest post is by Kevin Muldoon of WordPress Mods. Google AdSense has been in the news a lot over the last month, for all the wrong reasons. Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Business New Media Social Media action takers Be the active 10% Don't be the 80% three approaches

Question: How Do You Beat the Social Media Monster?

ProBlogger

Over the last couple of days we’ve looked at various tactics that bloggers are using to gain traction, grow followings, and generate blog traffic on: Google+. Twitter. Facebook. Pinterest. I’m sure that these posts gave you some great ideas for developing your interaction with fans and followers on these social networks. But I also know that social media is one of the key distractions that bloggers face.

NFL fires up hype machine with movie trailers

Jeff Esposito

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company.

How To Block BranchOut on Facebook

Shift Digital

If you’re like me, you’ve been inundated with app requests on Facebook from an app called BranchOut. Supposedly it’s the “next LinkedIn”, but it has more than a few skeptics (me being one of them).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Those who make things happen, those who watch things happen, and those who say, “What happened?” ” Don’t Be The 80%. The common myth when it comes to companies using social media is “Yeah, I’m on social media.” ” What the heck does that mean though?