Tue.Apr 17, 2012

Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start?

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Trending Sources

YOU Are The Influence

Unspoken

In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! I have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya.

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Sharing Is Caring (And Selling)

Twist Image

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media.

Is Your Website Ready For Semantic Search?

Small Business Mavericks

Some areas of SEO have been dead easy in the past. You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. Search is evolving, and whilst that method does still have some air in it, other factors are becoming more important. One of those factors is semantic search – a search engines ability to guess the reason behind a particular search phrase used.

Do you create a lasting smile with your content?

Engaging Brand

People tend to remember the first thing and the last thing they see. In today's economy we can also translate that to - people tend to remember the first and the last experience with your company. It's one of the reasons that social media works well as it can often be the first or the last in a chain of purchasing decision making. Social marketing can add that touch of simplicity, of help, of personality to that purchasing cycle. It can reach out and guide them to some advice.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media’s Redheaded Stepchild

Jeff Esposito

This is a guest post from Larry Jones. Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. And whenever I hear this statement, I typically counter with something along the lines of, “that’s too bad, you’re really missing out on some opportunities.”. Image: Wikipedia.

The Secret Stats Your Follower Numbers Hide

ProBlogger

This guest post is by Courtney Mroch of Haunt Jaunts. Statistics and their interpretation is often a popular topic on ProBlogger. One of my favorites about the subject was a guest post by Mark Seall called Who Cares How Many Subscribers You’ve Got? I loved the way he pointed out that some, if not most, of us will never reach 20,000 subscribers, based purely on the nature of our niches. He created a color-coded diagram of measures we should analyze our success by instead.

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Cutting Through Content Clutter with One Social Thing

Convince & Convert

Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service… One Social Thing. www.OneSocialThing.com ).

Fake “RE” in campaign e-mails deceives voters, creates poor impression

Socialized

Both the Obama campaign and Republican campaigns have been relying heavily on e-mail marketing to get through to voters. And in some cases, accusations have been made that sleazy techniques are being used on both sides of the aisle. A February post by Loren McDonald of Silverpop, an e-mail marketing company

A World Gone Social

Learn how companies must adapt to survive.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon comic IRS Pot Of Gold

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