Sun.Apr 08, 2012

Trending Sources

New Research: Americans Hate Social Media Promotions

Convince & Convert

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.

Is Nike A Technology Company?

Twist Image

Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ) and recently launched his latest venture, Evol8tion.

Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community.

The Not-so-secret Ingredient of an Engaging Blog

ProBlogger

If you read Lisa’s post on the Grace of Communication over the weekend, I hope you felt inspired. Her heartfelt post really spoke volumes, and not just about social media. As I read it, it reminded me of a question that I see asked often in the blogosphere: How can I make my blog more engaging? What’s “engaging”? If you’ve ever thought “I want my blog to be more engaging,” you probably had some idea in mind of what that means.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.