Sat.Mar 17, 2012

The State of Social Media Marketing in 2012 [Study]


Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

Study 102

Getting some perspective.


Just for fun Friday: Check out this amazing site that shows the relative scale of all things (well, not all, but a whole bunch). A nice way to get some perspective. Potluck

Sites 70

Trending Sources

The Early Days of Hashtag Marketing

Twist Image

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? The issue is one of filtering.

So Slang: dictionary of street terms

Sherrilynne Starkie

There’s a free online resource to check out the real defnition of slang words and street terms. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. As your business grows, there are more opportunities to publish content – on site rather than off site, and by doing so, you deliver a more professional appearance to visitors.

Exploring the Web of New and Emerging Media

Ari Herzog

That’s what I do. That’s what the tagline has said under my name at the top of my blog since the last time I reincarnated its existence. I explore the web. I write about new and emerging media. You come here. You read what I write. You comment and share. I continue to thank you for participating in my online community. And yet, you have read less and less explorations of mine in recent months. I’ve drastically reduced the frequency of published blog posts.

How Video Interviews Can Help Grow Your Blog


This guest post is by Torrey McGraw of Grind & Thrive. For beginner and more advanced bloggers, one of the most important questions we must ask is, “How will my blog stand out in my niche?” ” With the ever-growing list of blogs that are created daily, this can be a difficult question to answer. One way to set yourself apart is by incorporating video into your content strategy while others are primarily using written articles.