Thu.Mar 08, 2012

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program.

Full Case Study Report from GiveToTheMax Day


Remember Give to the Max Day, November 9, 2011? This huge one-day fundraising effort raised $2,034,389 from 17,838 individual donors. Holy cow!

Trending Sources

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses.

Why Curation Is Just as Important as Creation [OPINION]

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” ” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years.

Credit Cards and Social Media: Failures

Ari Herzog

This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls.

The 5 Keys to Blog Usability


This guest post is by Neil Patel of Quick Sprout. The user is king. That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Approaches to Social Media and Social Marketing

Engaging Brand

When doing workshops on how social media works and why social media works.businesses often ask about how the will cope with creating content. I have two main answers. If you don't have much to talk about.are you really passionate about what you do? Social media management can be applied in 5 different ways. Social media is about making the content valuable to another human being! It is about producing informative, educational or entertaining content.

Are Bounce Rates An Important Statistic For Your Website?

Small Business Mavericks

I came across an interesting statement recently and it has been fermenting in my mind ever since. The article on Search Engine Watch related to Pinterest and how to get the best from the new social media site. However, the contents in general were not what got me thinking.

Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity SMM

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning. Simultaneously. Twice. So I went into engineering instead.

How American Express Used Twitter For Coupon Less Savings


Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers.

A World Gone Social

Learn how companies must adapt to survive.

Money makes the world go round, no free lunch and dude dies getting buried alive

Jeff Esposito

Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week!

The Four Locations of Social Media

Net-Savvy Executive

Do you put social media data on a map? Location is another handy dimension for slicing, dicing, and visualizing your data. The question is, which location are you visualizing? Even a single tweet—in under 140 characters—can have four different locations.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


An Interview with Founder of


Back on 3/1/12, I wrote a post on how was managing an attack from a malicious hacker. It turns out that this was an attack from a spammer.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef.