Thu.Mar 08, 2012

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Five Ways to Measure Social Media Efforts

Spin Sucks

A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. I said, “Yeah. ” They are a dime a dozen.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi

Five Inappropriate Ways to Respond to Criticism

Spin Sucks

Today’s guest post is written by Margie Clayman. A large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. The ramifications of these silly mistakes can be extensive and far-reaching.

Full Case Study Report from GiveToTheMax Day


Remember Give to the Max Day, November 9, 2011? This huge one-day fundraising effort raised $2,034,389 from 17,838 individual donors. Holy cow! Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Social Media Master Class

Twist Image

If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that this thirty-minute documentary/movement has achieved in a couple of days (if you haven't watched it, you owe it to yourself to do so below), this admirable non-profit movement is giving a free master class in Social Media marketing to both non-profit and for-profit organizations. In this case, notoriety translates to public support. It doesn't have to cost a fortune. Honest.

Class 45

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. I did.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

There’s something terrible about women when they get together. You probably just did a double-take at my use of the word “terrible.” ” But you see, “terrible” doesn’t always mean something that’s absolutely ghastly. It can also mean something that causes awe, or is formidably great. Like these pink high heels. Image: twicepix via Flickr, CC 2.0.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years. Although most marketers agree social media is not a fad there is still a debate on what is social media. AmyJo. Anon.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 5 Keys to Blog Usability


This guest post is by Neil Patel of Quick Sprout. The user is king. That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what users wanted. Naturally, you should give them what they want. Navigation. Speed. Focus.

Credit Cards and Social Media: Failures

Ari Herzog

This is the second part of a guest blog post by Michael Dolen. Last week I shared 3 ways the credit card industry succeeds in social media. But what are some areas which could use improvement? Here are not-so-great moves in the credit card space… Most Counterproductive = Kohls. So how can I claim that such success to be a blunder? Well it’s a doubled-edged sword. Conclusion?

Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity SMM

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning. Simultaneously. Twice. So I went into engineering instead. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. Be original!

How American Express Used Twitter For Coupon Less Savings


Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. Community Manager: To Be Or Not To Be! “Like” Means Different Things To Different People.

A World Gone Social

Learn how companies must adapt to survive.

Email Marketing: The Customer-Centric Culture Failure


Earlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.]. Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentation

5 Approaches to Social Media and Social Marketing

Engaging Brand

When doing workshops on how social media works and why social media works.businesses often ask about how the will cope with creating content. I have two main answers. If you don't have much to talk about.are you really passionate about what you do? Social media management can be applied in 5 different ways. Social media is about making the content valuable to another human being! It is about producing informative, educational or entertaining content. Content that is valuable to the reader, content that becomes even more valuable through conversation. Mix of the above!

Are Bounce Rates An Important Statistic For Your Website?

Small Business Mavericks

I came across an interesting statement recently and it has been fermenting in my mind ever since. The article on Search Engine Watch related to Pinterest and how to get the best from the new social media site. However, the contents in general were not what got me thinking. It was really one line near the end of the article, namely: Gerencser said he doesn’t care about bounce rates all that much ……… “I’d rather have them come to the site and leave than never have come at all,” Do you agree with that statement? For most online businesses, it would be very few.

Money makes the world go round, no free lunch and dude dies getting buried alive

Jeff Esposito

Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Four Locations of Social Media

Net-Savvy Executive

Do you put social media data on a map? Location is another handy dimension for slicing, dicing, and visualizing your data. The question is, which location are you visualizing? Even a single tweet—in under 140 characters—can have four different locations. I've taken a real interest in applying geospatial analysis to social media over the past year. Intelligence Social media analysis

Cartoon of the day

Jeff Esposito

Cartoon of the Day


An Interview with Founder of


Back on 3/1/12, I wrote a post on how was managing an attack from a malicious hacker. It turns out that this was an attack from a spammer. 1) Could you tell me more about your company? How do you started? What’s your main market? is an online store that I launched in 2003 out of a 1 bedroom apartment. I have no idea why they picked us. This helped right away.

The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef. Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.