Mon.Oct 17, 2011

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Five Effective Ways to Say No

Spin Sucks

Today’s guest post is written by Ingrid Abboud aka ‘Griddy.’. Well lookie here – it seems I get to hang out at Aunt Gini’s house again. It’s been a while since I totally ignored her 500 word limit rule for guest posts my last visit. Oh, and here’s a head’s up – I’ve thrashed the word limit this time round as well! Lisa’s note: Nuh-uh.

To Livefyre and Back Again: Vanilla WordPress Commenting System Returns

Ari Herzog

Nearly three months after installing the Livefyre plugin it is gone. There are many reasons for the change back to the default, most notably that many long-time commentators had complained about various functions (or lack of functions and didn’t want to wait until future plugin versions included their wish lists). I also grew frustrated with repetitive actions that were necessary on both the plugin’s dashboard and on the WordPress dashboard. Marking comments as spam, for instance, required multiple clicks instead of one. Prior articles worth reading: When Livefyre Was Installed.

4 Essential Business Productivity iPad Apps


Has the versatility of the iPad left you searching the app store for that perfect solution to your busy business life? The iPad has developed into a solution for almost every problem you can come across, heck, you can even order Chipotle to-go on this thing! Have you really utilized the full potential of this super-tablet though? There are numerous apps to increase your daily productivity. Repeat.

iPad 64

How To Produce Engaging Updates [infographic]


Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it. On the other hand, updates that are not working well are like a vicious circle.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. Share of Voice reached 55%.

Social Media Lessons From the Offline Real World

Convince & Convert

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Is this disproportionate enthusiasm among the cognoscenti?

Neil Patel’s Guide to Writing Popular Blog Posts


This guest post is by Neil Patel of KISSmetrics. Do you wish you knew the secret to writing popular blog posts? You know, the posts that get over 200 comments, 20 backlinks, and hundreds of shares on social networking sites? Over the past five years I’ve started two blogs. The first one became a Technorati top 100 site, and now I’m working on Quick Sprout. Image copyright Yuri Arcurs - Fortunately I’ve learned a few lessons about writing popular posts while running these two blogs, and now I want to share those lessons with you. Use simple words. Why is that? It was !

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. Social Media’s Outcast Brands. If so, look no further. It’s that simple.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign.

Improve Your Reputation – Write A Book

Small Business Mavericks

One of the best ways to improve your reputation and your stature among your peers is to become an author. Write a book. But don’t just write a book for the sake of writing a book. Instead, come up with something important to say to people about your niche. If you can do that and do it well, you’ll become an instant expert in your niche and your reputation will shine far and wide. So let’s get down to a practical level. How do you do that? Start by asking yourself, “What do people in my niche want?” ” You must identify a need in the marketplace.

News Flash - Innovative New Idea! Listen To Your Customers.

Diva Marketing Blog

She asked, "What should we talk about in this new social web of yours.". I responded. It's not necessarily my social web. It's yours and your customers and their friends and their family and. Ask them what they want from you and how they'd like to interact in the digital world.". "Ah," Ah," said She. What a great idea!". this is their BIG Revelation. Hello out there! Just saying. Alevizos said.

Exit through the gift shop, a lesson from Disney

Jeff Esposito

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company? Branding Company Disney Exit Through The gift Shop Gift Shop

A World Gone Social

Learn how companies must adapt to survive.

Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves

Social Media Strategery

Don't be like Cleveland.prepare for when your star leaves. We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” What if your social media “star” left your organization? Would you turn into Cleveland? site, Hello. See you there!

The Consumer Gap

Engaging Brand

The web has brought a whole new transparency to the world. Social media has brought an array of information to our fingertips. It is easy to believe there is no gap to fill for the consumer.I think that is wrong and here's why. The information is growing at a much faster pace than our ability and desire to change. This creates a gap. Gaps create need. Needs create markets.

Rae Hoffman-Dolan to Speak at DFWSEM in Dallas October 19th on Affiliate Marketing

Bill Hartzer

Rae Hoffman-Dolan, CEO of Sugarrae SEO Consulting , who specializes in internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link building strategies and is an affiliate marketing superhero, will be the featured speaker at the next DFWSEM (Dallas Search Engine Marketing Association) meeting on October 19, 2011 in Dallas. 701 East Campbell Road.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.