Wed.Sep 28, 2011

Is Klout Really Accessing Your Protected Tweets?


Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Megan Berry , commented on my post and disputed my claim that privacy might be at risk.

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The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge).

Trending Sources

Netflix: Blowing It, or Being Human?


I am guessing most of you have heard that Netflix has been making some changes. Not too long ago, they changed their pricing structure, resulting in a significant increase for subscribing to their DVD by mail plan. This made a lot of people unhappy.

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How Much Content Is Enough For Your Blog? [Study]


Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials.

Klout 30

Are you reaching your audience on their terms?


I just watched this fantastic TED talk by “reformed marketer” Amy Lockwood.

Using Social Media for Customer Service

The Social Media Incubator

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments?

Social Media Does A Like = A Friendship?

Diva Marketing Blog

Today I had the honor of speaking about social media to a wonderful group of educators and people who work with children and school systems. Toss of a pink boa to Julie Hollis for coordinating a terrifc conference sponsored by Communites in Schools. .

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Ridiculous State of Sports Social Media

Geoff Livingston

When Curt Schilling launched his epic blog 38 pitches depicting his view of baseball and the media , it seemed like a turning of the tide. The Fifth Estate had arisen in sports holding journalists accountable.

How to Effectively Use Funnels in Google Analytics

Bill Hartzer

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build.

I’m Going to Blog World Expo LA [PLUS: Who #BWELA is Good For]


In just over a month Blog World Expo will be happening in Los Angeles from 3-5 November – and I will be there – speaking at one of the Track Keynotes (topic TBA). I didn’t think I would get there this year with a new baby in the house but the little guy is doing really well and so I’m coming.

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Facebook Is Giving Away $10 Million

Small Business Mavericks

Facebook wants to woo small business owners into becoming advertisers. How are they going to do that? By giving away $10 million in free advertising. They’re planning to do this $50 at a time starting next year. So why is Facebook giving away all that money in free advertising? Here’s a test. It’s multiple choice. Can you guess which answer is correct? Small business owners don’t think they need Facebook. They want to steal you away from Google AdWords.

A World Gone Social

Learn how companies must adapt to survive.

Trust – the glue that binds

Engaging Brand

I interviewed Justin Basini for The Engaging Brand podcast , it will be published next week. But I found his book Why Should Anyone Buy from You? intriguing and asked him to share some of his thoughts ahead of the interview. Trust – the glue that binds. Sticky and gloopy, trust like glue, is useful in a wide range of situations where you need two parties to come together and form a bond.

7 Ways Interviews Can Skyrocket Blog Growth


This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever going to find out is if you put yourself out there. I took a gamble and started interviewing people as part of a weekly series on my blog. That eventually became my calling card in the blogosphere.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


A Practical Strategy to Increase the Value of Your Blog


Not long ago I wrote about determining the value of your website or blog here on Now that you know how a web property is or can be valued in the free market, in this article I want to discuss a practical strategy you can apply to increase the valuation of your web property.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Conversations: Schools going Skype


Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise.

Americans spend 16% of time online on Facebook

Jeff Esposito

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is. Facebook Facebook Stats Social Media Stats time spent on Facebook

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful.